For Immediate Release: October 13th, 2015
TREES ARE FOR GLADES AT RESORTS OF THE CANADIAN ROCKIES
Resorts of the Canadian Rockies (RCR), Canada’s largest private ski resort operator, has committed to doing more to lessen their environmental footprint.
For this fall season leading up to winter, RCR, which includes Fernie Alpine Resort, Kicking Horse Mountain Resort and Kimberley Alpine Resort in British Columbia, will not be printing a brochure for the very first time. Instead of printing brochures to hand out at trade shows, the company will focus on re-directing people to their online brochure, while re-investing funds into planting trees with a non-profit organization, Trees for the Future. For every email sign-up, RCR has committed to planting one tree.
The campaign is called Trees are for Glades.
All information like trail maps, vacation packages and town information can be easily found through their websites. By asking for email signups, it helps to teach consumers to use more sustainable methods to gather information. The company is in hopes that it sheds light on the amount of unnecessary paper that is consumed on a daily basis.
Over 75,000 pieces of paper will be saved during this campaign, and RCR’s goal is to plant 10,000 trees.
Other environmental commitments: RCR has recently implemented an online waiver system for season passes, has worked to conserve water and energy and implemented recycling programs.
More Information on Trees are for Glades can be found here: www.treesareforglades.com.
Resorts of the Canadian Rockies Official Website
About Resorts of the Canadian Rockies Inc.
Proudly Canadian, Resorts of the Canadian Rockies Inc. (RCR) is the largest private ski resort owner/operator in North America, owning six ski resorts across Canada, including Nakiska Ski Area in Alberta; Fernie Alpine Resort, Kicking Horse Mountain Resort and Kimberley Alpine Resort in British Columbia. RCR also owns and manages a number of hotels and golf courses, including Trickle Creek in Kimberley, and Wintergreen Golf and Country Club in Bragg Creek. RCR aims to provide each and every guest The Ultimate Experience.
For more information, please contact:
Matt Mosteller
Senior VP Marketing & Resort Experience
Resorts of the Canadian Rockies
(403) 209-3323
[email protected]
Twitter – @PowderMatt
Powder Matt’s Blog
Powder Matt on Pinterest
Powder Matt on Google +
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- Published in Press Releases
We’re up in the first round in the 4th annual Ski Town Throwdown by Powder Mag! VOTE for Fernie now, voting for the first round only runs until this Thursday Oct 15th at 7pm MST!
VOTE now —-> http://ow.ly/TlFOL!
Fernie is a place of firsts. Years ago pioneering mountain guides like Bruno Engler discovered a powder paradise in the Lizard Range. Then in 1962, on land donated by Galloway Lumber, Fernie Snow Valley Ski Resort was born, a mom and pop ski hill guided by the vision of the legendary skiing couple. Heiko and Linda Socher. In the years that followed the resort underwent an epic transformation from local powder hound’s secret to world class Fernie Alpine Resort, with the addition of new lifts and accessing of five alpine bowls that built on the resort’s already existing appeal for skiers and boarders wanting deep snow and steeps. But as the resort evolved, the developers paid close attention to the visitor experience beyond ski lifts and vertical -they wanted to ensure that a stay on the mountain was memorable, like an immersion in mountain culture. That was the simple but beautiful logic behind the creation of Lizard Creek Lodge, one of the first boutique ski in-ski out lodges in the Canadian Rockies.
Concept Rendering
“Now we are at it again- setting the stage, a Mountain Lifestyle destination deserves a great place to gather! So here is to ‘Gathering More’ – we want you to celebrate ‘Together Time’ in the mountains with us at the new Lizard Creek Lodge at Fernie Alpine Resort as we begin renovation on the great room!
For more images and updates on the renovation visit the Lizard Creek Lodge website.
View the full Press Release online.
For Immediate Release: October 5th, 2015
MAJOR RENOVATIONS UNDERWAY AT FERNIE ALPINE RESORT’S BOUTIQUE SKI IN/SKI OUT HOTEL
Fernie, BC – Fernie is a place of firsts. Years ago pioneering mountain guides like Bruno Engler discovered a powder paradise in the Lizard Range. Then in 1962, on land donated by Galloway Lumber, Fernie Snow Valley Ski Resort was born, a mom and pop ski hill guided by the vision of the legendary skiing couple – Heiko and Linda Socher. In the years that followed the resort underwent an epic transformation from local powder hound’s secret to world class Fernie Alpine Resort, with the addition of new lifts and accessing of five alpine bowls that built on the resort’s already existing appeal for skiers and boarders wanting deep snow and steeps. But as the resort evolved, the developers paid close attention to the visitor experience beyond ski lifts and vertical -they wanted to ensure that a stay on the mountain was memorable, like an immersion in mountain culture. That was the simple but beautiful logic behind the creation of Lizard Creek Lodge, one of the first boutique ski in-ski out lodges in the Canadian Rockies.
The renovations will transform the gorgeous great room at the Lizard Creek Lodge into an even more alluring après ski venue. Some features won’t change, like the expansive ceilings, tall windows with mountain views, and river rock fireplace with its roaring hearth that provides the architectural and design centerpiece for this spectacular space. So to will the devotion to a natural aesthetic that reflects Fernie’s mountain heritage. Think rustic and chic, warm and welcoming – juts the kind of place to settle into your weekend getaway or spend a few hours of après ski luxuriating over a fine meal drawn from a menu grounded in regional inspiration but global in vision and creativity.
Concept Rendering
On one side of the hearth, a new bar will have seating for 110. On the other side, a long bar will entice skiers, boarders and other winter enthusiasts seeking shelter from the cold and a chance to unwind over a casual après ski cocktail and snack. There will be space for 110 dining guests – reservations recommended, of course.
When the folks at Fernie broke ground to build Lizard Creek Lodge 15 years ago, they realized that ski in-ski out didn’t have to be cookie cutter condo or resort hotel. Instead it could be boutique, with a great room of tall windows and ceilings that is a warm reflection of the winter mountain world skiers and boarders gather to celebrate. That tradition continues but when the lifts start turning this season, it will be tradition with a twist – a Fernie twist.
Visit our website for more photos, the latest updates and to track the renovation progress!
About Fernie Alpine Resort & Resorts of the Canadian Rockies Inc.
Fernie Alpine Resort is one of the Top 5 Ski Resorts in North America, and is home of up to 37 feet of legendary powder each winter, the “Griz” and more. Fernie Alpine Resort www.skifernie.com is part of the Resorts of the Canadian Rockies Inc. (RCR) family. Proudly Canadian, Resorts of the Canadian Rockies Inc. (RCR) is the largest private ski resort owner/operator in North America, owning six ski resorts across Canada, including Nakiska Ski Area in Alberta; Fernie Alpine Resort, Kicking Horse Mountain Resort and Kimberley Alpine Resort in British Columbia. RCR also owns and manages a number of hotels and golf courses, including Trickle Creek in Kimberley, and Wintergreen Golf and Country Club in Bragg Creek. RCR aims to provide each and every guest The Ultimate Experience.
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For more information, please contact:
Matt Mosteller • [email protected]
403-209-3323
VP of Marketing & Resort Experience, Resorts of the Canadian Rockies
- Published in Press Releases
Our fall season pass sale is on now it’s your last chance to save on Season Passes & Ski School this season. Call 1-800-258-7669 to purchase or order online, buy before October 17th to save!
Powder Highway – The unofficial networks website has been a trusted source for ski and snowboard resort information since it launched in 2010, recently releasing its annual list of the Top 10 Canadian Ski Resorts. Receiving a spot on the list are the RCR resorts – Kicking Horse Mountain Resort, Fernie Alpine Resort and Mont St Anne coming in respectively at spots 2, 7 and 10.
Read the full list on unofficialnetworks.com.
KICKING HORSE MOUNTAIN RESORT
At Kicking Horse, we’re proud to garner rave reviews for our incredible verticals, deep ‘champagne’ powder and a truly spectacular and unique terrain mix. With ridiculously long downhill runs, and the option to heli-ski, Kicking Horse is a place where the stories are almost too tall to believe. The fourth highest vertical drop in North America, the raw ruggedness of our mountain, our amazing always-fresh powder, and the sheer beauty of our pristine scenery set Kicking Horse apart as one of the most exceptional ski resorts in British Columbia, hands down. www.kickinghorseresort.com
FERNIE ALPINE RESORT
Deep in the snow, high up on the Powder Highway, lies Fernie Alpine Resort. With 37 feet of perfect powder, stunning scenery, 5 huge alpine bowls and endless downhill thigh burning runs. Don’t miss an opportunity to fall in love with Fernie, start in the large Learning Area at the base of the mountain serviced by its own t-bar lift, once comfortable you have a huge resort full of secret powder pockets and hidden mountain spots to keep you occupied throughout your skiing/riding career! Find out why Fernie has been named as a Top 25 Ski Town in the World, Best Winter Trip and Coolest Town in North America in recent years. www.skifernie.com
MONT. ST. ANNE
Only 30 minutes from the city, this extraordinary mountain is renowned for impeccable snow conditions. The skiable terrain includes 71 trails and 4 snow parks spread across 3 sides of the mountain. After sundown, 19 trails remain floodlit and become the highest vertical drop for night skiing in the country. www.mont-sainte-anne.com
WINTER EARLY BOOKING
Ensure your vacation is relaxing from, beginning to end. Start by booking with our knowledgeable agents and trust in them to find the best resort and hotel property for your winter experience. Call 1-800-258-7669 to book over the phone, chat online with an agent or view all packages at the RCR Vacations website. Book before November 30th to save up to 35%!
About Resorts of the Canadian Rockies Inc.
Proudly Canadian, Resorts of the Canadian Rockies Inc. (RCR) is the largest private ski resort owner/operator in North America, owning six ski resorts across Canada, including Fernie Alpine Resort, Kicking Horse Mountain Resort and Kimberley Alpine Resort in British Columbia and Nakiska Ski Area in Alberta. RCR also owns and manages a number of hotels and golf courses, including Trickle Creek in Kimberley, and Wintergreen Golf and Country Club in Bragg Creek. RCR aims to provide each and every guest The Ultimate Experience.
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For more information, please contact:
Matt Mosteller
Senior VP Marketing & Resort Experience, Resorts of the Canadian Rockies
(403) 209-3323 • [email protected]
- Published in Press Releases
A Mappy Hour event in NYC
New York City-based OutdoorFest is expanding their popular Mappy Hour program internationally to Calgary this October! A Happy Hour night with a twist, it offers a chance to meet fellow skiers, backpackers, kayakers, climbers and adventure buddies and to plan adventure packed trips with a like-minded outdoor community. Launching this new event series in New York City in 2014 and Washington, D.C in early 2015, Calgary is a perfect next event location – being close to so many outdoor activity options it draws enthusiasts from all over to settle into city/mountain life.
With some already having fallen in the mountains, the backcountry skiing and fitness theme for October’s Mappy Hour comes at a fitting time, there’s enough time to get in shape before our tentative opening date on December 5th!
Who should attend?
Anyone who loves to hike, kayak, ski, surf, climb, and generally explore the great outdoors!
Guest Speakers:
Powder Matt, Doc Pow & Paula Worthington – view their bios on the Mappy Hour website.
Cost:
Free, just bring some guidebooks, maps, or interesting stories to share
For location and to RSVP visit the Mappy Hour website.
New York, NY (September 21, 2015) – New York City-based OutdoorFest is expanding their popular Mappy Hour program internationally to Calgary this October. The monthly community building event, known as “the happy hour for outdoor enthusiasts,” successfully launched in New York City in early 2014 and Washington D.C. in January 2015. Past event hosts have included REI, Hostelling International, and Fjallraven North America, with featured sponsorships from Yelp, Sixpoint Brewery, and Mountain Hardwear. OutdoorFest has identified Calgary as a key urban area with a large population of outdoor enthusiasts looking to connect with a community of adventurers.
“Calgary has such an incredible backyard that many come to visit from afar” says Matt Mosteller, social media influencer and head of Mappy Hour Calgary. He hopes that through Mappy Hour locals can “catch that wanderlust… stay close by and get outdoors!”
Just in time for the winter season, the theme for this first Mappy Hour in Calgary is backcountry skiing and the fitness needed to get outdoors. Calgary’s outdoor enthusiasts are encouraged to join the launch event on October 29th 2015 at the Village Brewery. Mappy Hour promises to be a night to meet fellow skiers, backpackers, kayakers, climbers and adventure buddies and plan adventure packed trips with a like-minded outdoor community.
Details of the event include:
Who: Anyone who loves to hike, kayak, ski, surf, climb, and generally explore the great outdoors
What: A happy hour with a twist to bring together the local outdoor community
Theme: Backcountry skiing & fitness
When: October 29, 7:00PM to 9:00PM
Where: 5000 12a St SE, Calgary
Cost: Free, just bring some guidebooks, maps, or interesting stories to share
For more information and to RSVP please see the Facebook Event.
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For more information, please contact:
Powder Matt
[email protected]
Twitter – @PowderMatt
Powder Matt’s Blog
Powder Matt on Pinterest
Powder Matt on Google +
Mappy Hour by OutdoorFest
www.outdoorfest.com/mappyhour
Facebook.com/mappyhour
@mappyhour
- Published in Fernie, Press Releases
Image this. Standing on the edge of a massive alpine bowl, peering down at the absolutely epic vastness of it and nearly drooling at the pristinely perfect powder it laden with below you. Now imagine not 1, not 2, not even 3 of these bowls but five huge alpine bowls (all in one spot), and you’ve got Fernie Alpine Resort.
Fernie Alpine Resort, located in Fernie, B.C., is one of those places people would refer to as a hidden gem. The masses haven’t yet discovered it, and as a result, it is a large ski resort with a massive amount of terrain known for its uncrowded slopes (and, of course, for up to 37 feet of powder a season). Most people who have been lucky enough to discover Fernie, or even luckier yet, to live in Fernie, have a strong opinion of their favourite terrain to ride at the resort and why.
Here are some tips on where to check out (but you didn’t hear this from us):
Currie Bowl
No, not the food. The more extreme rider loves Currie Bowl. Drop into Currie for some of the best steeps on the mountain.
“I love Currie Bowl for many different reasons. The famed Currie rope drop, the whole Concussion zone and Alpha Centauri just to name a few. But the main reason is it accesses the Big 3. For me, there is no better situation at FAR than being the first track down Skydive on a pow day. Top to bottoming that beast is the best feeling in the world. You definitely deserve some Griz Bar pints after picking off all 3!”
– Kieran Summers, Owner Giv’Er Shirtworks
Timber
You’ll be hard-pressed to find a rider who doesn’t love White Pass or Surprize. Timber is laden with challenging terrain coming in through the trees but also has some slightly easier and wide open spots, like Shaky Acres. This bowl accommodates almost any skier/rider (plus, you get to show off your skills for all those on the chairlift as you pass below), and everyone likes a show-off, right?
“Timber is sick because of the trees that catch the pow pow. You can access the trees from either the Timber Chair or the Whitepass Chair. If you hit Whitepass and drop skiers right (lookers left), you can grab that pow hidden in the trees rapid fire over and over again, and it gets boring fast…….NOT.”
– Mark Kowalchuk, co-owner of Artschool Skateboards & Clayman Ltd.
Siberia
Siberia Bowl is known for its long and vast runs, where you might not see another rider for days. If you’re looking for untouched, hidden powder, Siberia Bowl is the place to check out.
“A lot of people think that as soon as you get off the chair, you should instantly go right instead of heading straight – they would be wrong.”
– Lynch from X92.9 Calgary’s Best Rock Alternative
Lizard
Arguably, the favourite bowl at Fernie Alpine Resort, Lizard, is great for the thrill seeker. Home to the locals’ favourite area, Easter Bowl, Lizard is also the location of the Headwall, where pro athletes gather each season in an epic race and compete for great prizes in the Monster Enemy Lines event.
“The Lizard Bowl is like falling for the girl in the hot miniskirt and realizing she’s as kind as the girl next door”
– Tyler, Fernie Ski Patrol
Cedar
Cedar Bowl is a local favourite with lots of natural rollers and fall lines, providing amazing vistas and views. Snake Ridge stays freshest the longest, and you can get in some great long laps.
“Haul Back, Boom, Repeat!”
-Paul Whitham, Sales at RCR
With over 2500 acres of skiable terrain, many of which are in the bowls, possibly the only problem you’ll run into while riding at Fernie Alpine Resort is not having enough time to ride it all. But that’s okay; it just gives you another excuse to come back!
The best deals of the winter season have just been released! Book now for winter and save up to 35% on your getaway. Packages available include The Weekender for shorter stays, The Midweek pack for the best deals, the new Ski Weeks packages (booking everything for you from air/car to lodging/lifts) and The Holiday Pack – already taking bookings for Christmas & New Years.
Freebies are included in some packages – view our Early Booking offers, all are available to be booked online. Give us a call at 1-800-258-7669 to book with a friendly vacation specialist over the phone or visit www.skircr.com/vacations to chat live with a specialist (during business hours).
