For Immediate Release: May 3^rd, 2017

 Your Next Favourite Summer Destination is Fernie Alpine Resort in Beautiful British Columbia

Fernie, BC – Fernie Alpine Resort is already a well known cross country and downhill mountain biking destination, with the recent additions of more family friendly activities as well as the exciting mountain top camping, Fernie will likely be your next favourite summer vacation destination.

• Mountain Top, Lift Accessed Camping in the Alpine
  The first of its kind in North America! Camp as close as you can get to the stars; take the Timber express chairlift to the mountain top to your campsite.  Included in your ‘glamping’ experience is a guided hike a delicious raclette dinner, smore’s by the campfire and breakfast the next morning (as well as an epic view of the valley below).
• Biking – Cross Country & Downhill
  Whether you’re a beginner, a family riding together or a hardcore biker Fernie has a trail for you. Two lifts are available to take you to the area of the mountain you want or plenty of cross country biking trails can be accessed right from the base area of the resort.  Rentals for downhill and cross country bikes are both available as well.
• Nature Bob Interpretive Centre
  Nature Bob has been hosting guided hikes at Fernie for over 11 years and is a wealth of information when it comes to the native plant and animal life in the area. Take a guided hike with Bob or visit his interpretive centre at the top of the Elk chairlift to see displays and learn about the surrounding area.
• Hiking & Sightseeing
  Venture out on your own or take a guided hike – there are a variety of trails to choose from depending on the difficulty level of a hike you desire. Don’t forget to stop at one of our look out points along the way to take in the amazing summer views from the top of the resort.
• Aerial Park & Ziplines
  Kids and adults have a great time monkeying around in the Aerial Park at Fernie! The course starts off easy and works its way to progressively more difficult along the way in an adventure that will keep you entertained throughout the duration.   With multiple ziplines in the course you’ll get some speedy fun on the way down as well.  If the kids are too little to meet our height requirements there’s a free mini course nearby for them to have some fun in too!
• Lost Boys Mountain Top Café & Ice Bar in Lizard Creek Lodge
  Enjoy a light meal or snack at our fully licensed mountain top café (epic views included with every meal)! Looking for a different experience?  Venture over to the nearby Lizard Creek Lodge and try our Vodka ice bar – sample a variety of vodkas in our chilled out room made of ice, Helly Hansen parkas are loaned to you while in the bar.

Official Website
Book your vacation online or call 1-800-258-7669 to speak to a vacation specialist today!
Facebook Page • Twitter • Instagram

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For more information, please contact:

Matt Mosteller
Senior VP Marketing & Resort Experience, Resorts of the Canadian Rockies
[email protected] • Powder Matt’s Blog  •  Twitter, Facebook & Instagram – @PowderMatt

Fernie, BC – On March 17^th & 18^th, returning to Fernie Alpine Resort for season number two is the popular Monster Boardstyle event – a high energy race and party event hosted by Monster Energy.

The event Monster Energy introduced at the Shred Show in 2011. Pitting four snowboarders at a time in a head-to-head boardercross-style race integrated with big slopestyle terrain features. This combination of mandatory spins and flat-out speed is a crowd favorite!  This season’s tour starts off at SilverStar Mountain Resort, followed by Fernie Alpine Resort and concluding at the finals in the Bethlehem of Boarderstyle, Whistler Blackcomb.

The snowboard-only event consists of Men’s and Women’s Open categories. Every stop of the Monster Energy Boarderstyle Tour is free to enter and open to all competent riding abilities.  On top of cash prizing, the winners of the SilverStar and Fernie events will receive invites (including transportation and accommodation) to compete in the final event at Whistler Blackcomb. Register to compete in Fernie online and don’t forget about the afterparty, details to come shortly.

Book your room for the weekend at Lizard Creek Lodge or Fernie Slopeside Lodge or by calling 1-800-258-7669.  View or book all our Hot Deals & Vacation packages online.

Official Website • Facebook Event Page
Facebook Page • Twitter • Instagram

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For more information, please contact:
Matt Mosteller
Senior VP Marketing & Resort Experience, Resorts of the Canadian Rockies
[email protected] • Powder Matt’s Blog  •  Twitter, Facebook & Instagram – @PowderMatt

For Immediate Release: February 7^th, 2017

Ski Canada Awards Fernie, Golden & Kimberley in Annual Best of Skiing Issue

Ski Canada Magazine’s annual Best of Skiing awards names Fernie, Kimberley and Kicking Horse for a variety of accolades including ‘Best Ski Towns’ and ‘Best in Truth in Advertising’ as just some of the many.  This year’s Ski Canada Best of Skiing awards are extremely special for us, first from Heiko & Linda Socher’s mention for their dedication and commitment to our beloved Fernie, to Kimberley’s The Shed, a real cool place to eat and Boulder Hut Adventures receiving the Best Views in the Backcountry, finishing off with our special partnership with Helly Hansen – hitting the streets of Toronto with the Fernie Alpine Resort ski patrol to advertise skiing in the West.

Fernie, B.C • www.skifernie.com

• Best in the business – Heiko Socher for starting, owning and operation Fernie Snow Valley from 1972 to 1997
• Fernie named in ‘best ski towns’
• Best Guerrilla marketing – Helly Hansen & Fernie Ski Patrols tour on the streets of downtown Toronto
• Dedicated Alpine Touring trails – the new uptracking tour at Fernie Alpine Resort

Kimberley, B.C • www.skikimberley.com  

• Best view in the Backcountry – Boulder Hut Adventures
• Best truth in advertising for Kimberley’s new restaurant – The Shed
• Best looking legs – the Iron Legs Pentathlon at Kimberley Alpine Resort, going into its 34^th year

Kicking Horse Mountain Resort • www.skikickinghorse.com  

• Best new shuttle – the Kicking Horse shuttle connects YYC (Calgary International Airport) and Kicking Horse Mountain Resort twice a week.
• Best Trivia – for the Goal Light Gondola YouTube series from Kicking Horse Mountain Resort

About Resorts of the Canadian Rockies Inc.
Proudly Canadian, Resorts of the Canadian Rockies Inc. (RCR) is the largest private ski resort owner/operator in North America, owning six ski resorts across Canada, including Nakiska Ski Area in Alberta; Fernie Alpine Resort, Kicking Horse Mountain Resort and Kimberley Alpine Resort in British Columbia. RCR also owns and manages a number of hotels and golf courses, including Trickle Creek in Kimberley, and Wintergreen Golf and Country Club in Bragg Creek. RCR aims to provide each and every guest The Ultimate Experience.

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For more information, please contact:

Matt Mosteller
Senior VP Marketing & Resort Experience, Resorts of the Canadian Rockies
[email protected] • Powder Matt’s Blog  •  Twitter, Facebook & Instagram – @PowderMatt

For Immediate Release: January 26^th, 2017

The JEEP Junior Freeski tour presented by Rossignol & Smith (IFSA regional event stops) are coming to an RCR Resort Near You

British Columbia, Canada – Cultivating the freeski trend, Kicking Horse Mountain Resort will hold the first IFSA Junior Freeski Series stop, on February 2^nd – 5^th, the tour will then continue to Fernie Alpine Resort on February 10^th to 12^th and wrapping up at Kimberley Alpine Resort on February 25^th & 26^th.  Check out the best regional talents hunting for IFSA points!  This event provides the opportunity for youth between the ages of 7 and 18 to develop and showcase their skiing skills in a fun and supportive environment.

The Jeep Junior Freeski Series presented by Rossignol & Smith Optics is the only one of its kind in Canada and part of Resort of the Canadian Rockies (RCR) ongoing commitment to providing active and healthy pursuits for youth. To align with the IFSA qualification standards, the event is open to skier’s ages 7 to 18 featuring 6 categories: 7-11/12-14/15-18 male and female.  Visit the resort Facebook page event calendars for more information on each event;

Facebook event pages;
Kicking Horse Mountain Resort
Fernie Alpine Resort
Kimberley Alpine Resort

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For more information, please contact:

Matt Mosteller
Senior VP Marketing & Resort Experience, Resorts of the Canadian Rockies
[email protected] • Powder Matt’s Blog  •  Twitter, Facebook & Instagram – @PowderMatt

For Immediate Release: January 19^th, 2017

Fernie Alpine Resort Announces 9^th Annual Fernival, Promises Biggest Festival Yet

Fernie, BC – It’s the announcement you’ve been waiting for, to hear who will be featured on our closing weekend, this April 15^th & 16^th at the 9^th annual Fernival Festival, the biggest free outdoor concert in the Canadian!

Kicking our Saturday off will be the Backroad Traveler Band!  This Calgary based band is well known for putting on a high energy show in bars and at festivals including the Calgary Stampede.  They’ll be bringing us the classic rock we all love to hear at Fernival, check them out rocking our plaza with covers by bands such as Tragically Hip, Tom Petty, ZZ Top, Creedence Clearwater Revival, Kid Rock, Bryan Adams, John Cougar, Rolling Stones and even more!

After the Backroad Traveler Band wraps up their set get ready for a DJ to keep the Fernie stoke going throughout the afternoon, Skratch Bastid!  Over the past 15 years, Canada’s own Skratch Bastid has been spreading his skills and name around the world, one sweaty crowd at a time.  Come check him out playing from our big stage in the plaza and get those bodies moving!

Wrapping our day up will be an epic performance by Wide Mouth Mason!  Known for putting on exceptionally crowd-pleasing shows, these critically-acclaimed musicians will be playing hits from their 20-year career, during which they have toured the world and built fan-bases throughout North America, Europe and even China.  Get ready to be blown away as Wide Mouth Mason’s live performances are not easily described or captured; they need to be experienced!

Don’t go home yet!  NEW for this year’s Fernival festival is the addition of Sunday Funday, featuring another free Fernival concert by BC/DC in the afternoon at our big stage in the plaza.  Give a rock and roll salute with this high energy, legendary live show that is sure to leave your ears ringing (in the best rock and roll way possible).  Plus don’t miss the Slopesoaker competition, one of the best ski bum traditions enjoyed at ski resorts from all over and don’t forget to make a donation to the Emily Brydon Youth Foundation.  Emily’s foundation is a key part of supporting the youth in our community!

BOOK YOUR ROOM
Book your room for the weekend at Lizard Creek Lodge or Fernie Slopeside Lodge or by calling 1-800-258-7669.  View or book all our Hot Deals & Vacation packages online.

Official Website • Facebook Event Page
Facebook Page • Twitter • Instagram

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For more information, please contact:
Matt Mosteller
Senior VP Marketing & Resort Experience, Resorts of the Canadian Rockies
[email protected] • Powder Matt’s Blog  •  Twitter, Facebook & Instagram – @PowderMatt

For Immediate Release: January 9^th, 2017

Fernie Alpine Resort presents Lizard Skinner Ski Mountaineering Race

Fernie, BC – On Saturday, January 21^st join in on a fun ski mountaineering race (open to all levels and ages).  With two courses – recreational and intermediate anyone can have a good time while engaging in some friendly competition.   Ski Mountaineering is a pastime among skiers gaining more and more popularity recently – ski across and up a variety of terrain with sections requiring you to skin uphill, special gear is recommended, feel free to give our Guest Services department a call for more information or advice on what to wear.

BOOK YOUR ROOM
Book your room for the weekend at Lizard Creek Lodge or Fernie Slopeside Lodge online or by calling 1-800-258-7669.

Official Website • Facebook Event Page
Facebook Page • Twitter • Instagram

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For more information, please contact:
Matt Mosteller
Senior VP Marketing & Resort Experience, Resorts of the Canadian Rockies
[email protected]
Twitter – @PowderMatt • Powder Matt’s Blog • Powder Matt on Pinterest • Powder Matt on Google +

For Immediate Release: January 9^th, 2017

Fernie Alpine Resort presents Annual Kokanee Snowdreams Festival

Fernie, BC – Kokanee Snow Dreams is Fernie Alpine Resort’s annual celebration of all things snow, traditionally the Fernie Griz, the legend credited with bringing the epic snow to Fernie year after year, rewards our celebration with fresh snow.  On January 21^st, after tackling the slopes in the morning join us for an after hours party in the in the Legendary Griz Bar hosted by an exclusive Snowdreams DJ.

BOOK YOUR ROOM
Book your room for the weekend at Lizard Creek Lodge or Fernie Slopeside Lodge online or by calling 1-800-258-7669.

Official Website • Facebook Event Page
Facebook Page • Twitter • Instagram

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For more information, please contact:
Matt Mosteller
Senior VP Marketing & Resort Experience, Resorts of the Canadian Rockies
[email protected]
Twitter – @PowderMatt • Powder Matt’s Blog • Powder Matt on Pinterest • Powder Matt on Google +

For Immediate Release: November 23^rd, 2016

Dust off those boots – ski season is here

It’s just about that time of year!  That time of year all skiers and snowboarders dream about.  No we’re not talking about Christmas, we’re talking about that time of year when the ski resorts all start opening for the new winter season upon us!  With opening dates starting in the next few weeks for all Resorts of the Canadian Rockies, skiers and snowboarders across British Columbia and Alberta are waiting with tempered anticipation to take that first glorious run of the season.

Recent Images from November 2016;

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For more information, please contact:
Matt Mosteller
Senior VP Marketing & Resort Experience, Resorts of the Canadian Rockies
[email protected]
Twitter – @PowderMatt • Powder Matt’s Blog • Powder Matt on Pinterest • Powder Matt on Google +