For Immediate Release: February 7^th, 2017

Ski Canada Awards Fernie, Golden & Kimberley in Annual Best of Skiing Issue

Ski Canada Magazine’s annual Best of Skiing awards names Fernie, Kimberley and Kicking Horse for a variety of accolades including ‘Best Ski Towns’ and ‘Best in Truth in Advertising’ as just some of the many.  This year’s Ski Canada Best of Skiing awards are extremely special for us, first from Heiko & Linda Socher’s mention for their dedication and commitment to our beloved Fernie, to Kimberley’s The Shed, a real cool place to eat and Boulder Hut Adventures receiving the Best Views in the Backcountry, finishing off with our special partnership with Helly Hansen – hitting the streets of Toronto with the Fernie Alpine Resort ski patrol to advertise skiing in the West.

Fernie, B.C • www.skifernie.com

• Best in the business – Heiko Socher for starting, owning and operation Fernie Snow Valley from 1972 to 1997
• Fernie named in ‘best ski towns’
• Best Guerrilla marketing – Helly Hansen & Fernie Ski Patrols tour on the streets of downtown Toronto
• Dedicated Alpine Touring trails – the new uptracking tour at Fernie Alpine Resort

Kimberley, B.C • www.skikimberley.com  

• Best view in the Backcountry – Boulder Hut Adventures
• Best truth in advertising for Kimberley’s new restaurant – The Shed
• Best looking legs – the Iron Legs Pentathlon at Kimberley Alpine Resort, going into its 34^th year

Kicking Horse Mountain Resort • www.skikickinghorse.com  

• Best new shuttle – the Kicking Horse shuttle connects YYC (Calgary International Airport) and Kicking Horse Mountain Resort twice a week.
• Best Trivia – for the Goal Light Gondola YouTube series from Kicking Horse Mountain Resort

About Resorts of the Canadian Rockies Inc.
Proudly Canadian, Resorts of the Canadian Rockies Inc. (RCR) is the largest private ski resort owner/operator in North America, owning six ski resorts across Canada, including Nakiska Ski Area in Alberta; Fernie Alpine Resort, Kicking Horse Mountain Resort and Kimberley Alpine Resort in British Columbia. RCR also owns and manages a number of hotels and golf courses, including Trickle Creek in Kimberley, and Wintergreen Golf and Country Club in Bragg Creek. RCR aims to provide each and every guest The Ultimate Experience.

-30-

For more information, please contact:

Matt Mosteller
Senior VP Marketing & Resort Experience, Resorts of the Canadian Rockies
[email protected] • Powder Matt’s Blog  •  Twitter, Facebook & Instagram – @PowderMatt

For Immediate Release: January 26^th, 2017

The JEEP Junior Freeski tour presented by Rossignol & Smith (IFSA regional event stops) are coming to an RCR Resort Near You

British Columbia, Canada – Cultivating the freeski trend, Kicking Horse Mountain Resort will hold the first IFSA Junior Freeski Series stop, on February 2^nd – 5^th, the tour will then continue to Fernie Alpine Resort on February 10^th to 12^th and wrapping up at Kimberley Alpine Resort on February 25^th & 26^th.  Check out the best regional talents hunting for IFSA points!  This event provides the opportunity for youth between the ages of 7 and 18 to develop and showcase their skiing skills in a fun and supportive environment.

The Jeep Junior Freeski Series presented by Rossignol & Smith Optics is the only one of its kind in Canada and part of Resort of the Canadian Rockies (RCR) ongoing commitment to providing active and healthy pursuits for youth. To align with the IFSA qualification standards, the event is open to skier’s ages 7 to 18 featuring 6 categories: 7-11/12-14/15-18 male and female.  Visit the resort Facebook page event calendars for more information on each event;

Facebook event pages;
Kicking Horse Mountain Resort
Fernie Alpine Resort
Kimberley Alpine Resort

-30-

For more information, please contact:

Matt Mosteller
Senior VP Marketing & Resort Experience, Resorts of the Canadian Rockies
[email protected] • Powder Matt’s Blog  •  Twitter, Facebook & Instagram – @PowderMatt

For Immediate Release: January 19^th, 2017

Fernie Alpine Resort Announces 9^th Annual Fernival, Promises Biggest Festival Yet

Fernie, BC – It’s the announcement you’ve been waiting for, to hear who will be featured on our closing weekend, this April 15^th & 16^th at the 9^th annual Fernival Festival, the biggest free outdoor concert in the Canadian!

Kicking our Saturday off will be the Backroad Traveler Band!  This Calgary based band is well known for putting on a high energy show in bars and at festivals including the Calgary Stampede.  They’ll be bringing us the classic rock we all love to hear at Fernival, check them out rocking our plaza with covers by bands such as Tragically Hip, Tom Petty, ZZ Top, Creedence Clearwater Revival, Kid Rock, Bryan Adams, John Cougar, Rolling Stones and even more!

After the Backroad Traveler Band wraps up their set get ready for a DJ to keep the Fernie stoke going throughout the afternoon, Skratch Bastid!  Over the past 15 years, Canada’s own Skratch Bastid has been spreading his skills and name around the world, one sweaty crowd at a time.  Come check him out playing from our big stage in the plaza and get those bodies moving!

Wrapping our day up will be an epic performance by Wide Mouth Mason!  Known for putting on exceptionally crowd-pleasing shows, these critically-acclaimed musicians will be playing hits from their 20-year career, during which they have toured the world and built fan-bases throughout North America, Europe and even China.  Get ready to be blown away as Wide Mouth Mason’s live performances are not easily described or captured; they need to be experienced!

Don’t go home yet!  NEW for this year’s Fernival festival is the addition of Sunday Funday, featuring another free Fernival concert by BC/DC in the afternoon at our big stage in the plaza.  Give a rock and roll salute with this high energy, legendary live show that is sure to leave your ears ringing (in the best rock and roll way possible).  Plus don’t miss the Slopesoaker competition, one of the best ski bum traditions enjoyed at ski resorts from all over and don’t forget to make a donation to the Emily Brydon Youth Foundation.  Emily’s foundation is a key part of supporting the youth in our community!

BOOK YOUR ROOM
Book your room for the weekend at Lizard Creek Lodge or Fernie Slopeside Lodge or by calling 1-800-258-7669.  View or book all our Hot Deals & Vacation packages online.

Official Website • Facebook Event Page
Facebook Page • Twitter • Instagram

-30-

For more information, please contact:
Matt Mosteller
Senior VP Marketing & Resort Experience, Resorts of the Canadian Rockies
[email protected] • Powder Matt’s Blog  •  Twitter, Facebook & Instagram – @PowderMatt

For Immediate Release: January 9^th, 2017

Fernie Alpine Resort presents Lizard Skinner Ski Mountaineering Race

Fernie, BC – On Saturday, January 21^st join in on a fun ski mountaineering race (open to all levels and ages).  With two courses – recreational and intermediate anyone can have a good time while engaging in some friendly competition.   Ski Mountaineering is a pastime among skiers gaining more and more popularity recently – ski across and up a variety of terrain with sections requiring you to skin uphill, special gear is recommended, feel free to give our Guest Services department a call for more information or advice on what to wear.

BOOK YOUR ROOM
Book your room for the weekend at Lizard Creek Lodge or Fernie Slopeside Lodge online or by calling 1-800-258-7669.

Official Website • Facebook Event Page
Facebook Page • Twitter • Instagram

-30-

For more information, please contact:
Matt Mosteller
Senior VP Marketing & Resort Experience, Resorts of the Canadian Rockies
[email protected]
Twitter – @PowderMatt • Powder Matt’s Blog • Powder Matt on Pinterest • Powder Matt on Google +

For Immediate Release: January 9^th, 2017

Fernie Alpine Resort presents Annual Kokanee Snowdreams Festival

Fernie, BC – Kokanee Snow Dreams is Fernie Alpine Resort’s annual celebration of all things snow, traditionally the Fernie Griz, the legend credited with bringing the epic snow to Fernie year after year, rewards our celebration with fresh snow.  On January 21^st, after tackling the slopes in the morning join us for an after hours party in the in the Legendary Griz Bar hosted by an exclusive Snowdreams DJ.

BOOK YOUR ROOM
Book your room for the weekend at Lizard Creek Lodge or Fernie Slopeside Lodge online or by calling 1-800-258-7669.

Official Website • Facebook Event Page
Facebook Page • Twitter • Instagram

-30-

For more information, please contact:
Matt Mosteller
Senior VP Marketing & Resort Experience, Resorts of the Canadian Rockies
[email protected]
Twitter – @PowderMatt • Powder Matt’s Blog • Powder Matt on Pinterest • Powder Matt on Google +

For Immediate Release: November 23^rd, 2016

Dust off those boots – ski season is here

It’s just about that time of year!  That time of year all skiers and snowboarders dream about.  No we’re not talking about Christmas, we’re talking about that time of year when the ski resorts all start opening for the new winter season upon us!  With opening dates starting in the next few weeks for all Resorts of the Canadian Rockies, skiers and snowboarders across British Columbia and Alberta are waiting with tempered anticipation to take that first glorious run of the season.

Recent Images from November 2016;

-30-

For more information, please contact:
Matt Mosteller
Senior VP Marketing & Resort Experience, Resorts of the Canadian Rockies
[email protected]
Twitter – @PowderMatt • Powder Matt’s Blog • Powder Matt on Pinterest • Powder Matt on Google +

For Immediate Release: November 14^th, 2016

Burrrlapz, The Movie, World Premiere on November 19^th

Fernie, BC – Burrrlapz refers to a group of die hard skiers from Fernie, British Columbia, Canada.  They live, eat and sleep skiing and are granted us the opportunity to have a glimpse into their daily mountain adventures through their first full length ski movie.  Get your tickets at Commit Snow & Skate on Fernie’s main street (2^nd ave.) and check out the world premiere of the Burrrlapz movie at the Vogue theatre in Fernie, B.C on November 19^th.  Don’t forget about the after party at The Northern Bar & Stage featuring local Fernie band The Runs.

Check out the Teaser Trailer on the Burrrlapz vimeo page.

-30-

For more information, please contact:
Matt Mosteller
Senior VP Marketing & Resort Experience, Resorts of the Canadian Rockies
[email protected]
Twitter – @PowderMatt • Powder Matt’s Blog • Powder Matt on Pinterest • Powder Matt on Google +

For Immediate Release: October 21st, 2016

Northwest off to a snowy start for the upcoming ski season

According to the Open Snow website “Multiple storms hit the west coast and Pacific Northwest during the first half of October, which has resulted in a healthy snowpack for this time of the year”.  With our ski resorts being no exception – ‘Most of the higher mountains of British Columbia and Alberta are measuring 2-4 FEET’.  Kicking Horse Mountain Resort, Fernie Alpine Resort and Kimberley Alpine Resort in B.C have already been hit with major Thanksgiving snowstorms, while Nakiska Ski Area in Alberta has been getting consistent snowfall since the beginning of October!

With no signs of it stopping, opensnow.com says ‘From October 20 through the 26th, we’ll see additional storms in the northwest’.
Let it snow, let it snow, let it snow!

About Resorts of the Canadian Rockies Inc.    
Proudly Canadian, Resorts of the Canadian Rockies Inc. (RCR) is the largest private ski resort owner/operator in North America, owning six ski resorts across Canada, including Nakiska Ski Area in Alberta; Fernie Alpine Resort, Kicking Horse Mountain Resort and Kimberley Alpine Resort in British Columbia. RCR also owns and manages a number of hotels and golf courses, including Trickle Creek in Kimberley, and Wintergreen Golf and Country Club in Bragg Creek. RCR aims to provide each and every guest The Ultimate Experience. www.skircr.com

-30-

For more information, please contact:
Matt Mosteller
Senior VP Marketing & Resort Experience, Resorts of the Canadian Rockies
[email protected]
Twitter – @PowderMatt • Powder Matt’s Blog • Powder Matt on Pinterest • Powder Matt on Google +

September 20th, 2016

For immediate release

Resorts of the Canadian Rockies Announce Early Booking Deals and Anticipate Epic Winter
Old Farmers’ Almanac predicts excellent winter conditions for British Columbia’s interior

Fernie, BC – The Old Farmers’ Almanac winter weather forecast for British Columbia’s interior looks spectacular, and visitors from around the world will be vying to book trips to Canada’s winter playground. With the low Canadian dollar and early booking deals, a “staycation” in Canada makes even more sense these days. Three British Columbia resorts under the Resorts of the Canadian Rockies brand (Fernie Alpine Resort, Kicking Horse Mountain Resort and Kimberley Alpine Resort) are offering early booking savings of up to 45% on the slopes for bookings made before November 30.

Early Booking Special
Fernie Alpine Resort, Kicking Horse Mountain Resort and Kimberley Alpine Resort are located in BC’s interior and offer some of Canada’s best powder and ski-in/ski-out lodging. Their “Stay Early, Save Big” early booking package is offered at all three resorts and offers the third night free plus kids ski for free with packages booked before November 30. See here for more details.

NEW FOR WINTER 2016/2017

Guided Uptracking Tours at Fernie
“Uptracking”, or climbing UP a mountain in skis or on a snowboard, is gaining in popularity and Fernie Alpine Resort is now offering guided uptracking tours for this coming winter season. Uptracking is, in its own way, an art form and sometimes described as a Zen exercise for true lovers of winter sports. www.skifernie.com

New Shuttle to Kicking Horse
Kicking Horse Mountain Resort has introduced a new transportation option with the addition of a new shuttle service connecting Calgary International Airport to the resort twice a week, via the Banff Brewster Airport Express. Service will run Wednesday and Saturday from December 21, 2016 to March 26, 2017. www.kickinghorseresort.com

Backcountry Trips in Kimberley
Kimberley Alpine Resort has joined forces with Boulder Hut Adventures to bring a ski touring experience to the resort. Guests stay at Trickle Creek Lodge, located at the base of the resort, and will practically walk out of the door to a waiting helicopter. The Kimberley backcountry offers 15,000 acres of untracked Purcell powder for guests to explore. www.skikimberley.com

About Resorts of the Canadian Rockies Inc.    
Proudly Canadian, Resorts of the Canadian Rockies Inc. (RCR) is the largest private ski resort owner/operator in North America, owning six ski resorts across Canada, including Nakiska Ski Area in Alberta; Fernie Alpine Resort, Kicking Horse Mountain Resort and Kimberley Alpine Resort in British Columbia. RCR also owns and manages a number of hotels and golf courses, including Trickle Creek in Kimberley, and Wintergreen Golf and Country Club in Bragg Creek. RCR aims to provide each and every guest The Ultimate Experience. www.skircr.com

– 30 –

For more information, please contact:
Matt Mosteller
Senior VP Marketing & Resort Experience, Resorts of the Canadian Rockies
[email protected]
Twitter & Instagram – @PowderMatt
Powder Matt’s Blog