Fernie Press Releases
For immediate release
Summer Chills and Mountain Thrills in the Canadian Rockies
New ice bar, lift-access camping, via ferrata and kids aerial park add to summer adventures
Fernie, BC (April 18, 2016) – Adventure seekers need not wait until next winter to get their mountain thrills in the Canadian Rockies. Fernie Alpine Resort and Kicking Horse Mountain Resort (part of Resorts of the Canadian Rockies group) are home base for chills and thrills this summer thanks to a new ice bar experience, lift-access camping, via ferrata route and kids aerial park. Mountain biking and self-guided lift-accessed hiking continue to be popular with some of BC’s best and biggest trails on offer here.
Fernie Alpine Resort
Fernie Alpine Resort is nestled in the Lizard Range of the Rocky Mountains just outside the town of Fernie, British Columbia. Fernie is known for its long, mild summer days and high-energy mountain activities. www.skifernie.com/summer
- New Ice Bar: A sub-zero ice bar in Lizard Creek Lodge will be the coolest place to be this summer. Guests can cozy up in the provided jackets and enjoy ice-cold champagne or vodka flights (they serve more than 20 varieties from around the world) in a room made of carved ice blocks with a dramatic arched ice entrance (see photo below).
- Lift-Accessed Camping: Fernie is now offering the first lift-accessed camping in North America. Guests can sleep under the stars in a high alpine meadow at the top of the mountain in new pre set-up campsites.
- Drone Selfies: A new offering this year is the opportunity to hire a drone so guests can take video of their mountain biking adventures.
- New Interpretive Centre: The lift-accessed hiking at Fernie offers many picturesque trails through the local mountain ranges. Visitors can hike at their own speed on a variety of different trails or join a guided hike with Bob – Bob is a Fernie institution and has been guiding hikes here for over 11 years. The new Nature Bob Interpretive Centre is now open to guests who want to learn more about the region’s history, flora and fauna.
- Aerial Park Kids Area: Fernie’s aerial park features zip lines, suspended bridges, ropes and rappelling at a range of levels. New this year is a play area for kids who are too small for the big park. This new area features mini ziplines, ropes to swing on, rope ladders to climb and tire bridges.
- Mountain Biking: Fernie has some of the best lift accessed mountain biking in Canada with 37 bike trails that range from beginner to expert.
Kicking Horse Mountain Resort
Kicking Horse Mountain Resort is located in British Columbia’s Purcell Mountains in Golden, BC. It is surrounded by two other mountain ranges – the Rockies and Selkirks – and six of Canada’s most spectacular national parks. www.kickinghorseresort.com
- Via Ferrata: The via ferrata route opened at Kicking Horse in mid-2015 and was the first route to open in the Canadian Rockies (see photo below). Located on the north face of Terminator Peak, there are two difficulty levels available and each tour comes with basic safety instructions and equipment. Men’s Fitness magazine has called this route one of the toughest in North America.
- Hiking Trails: Visitors can ride the gondola up 7,700 feet and explore the mountain on a variety of trails that range from a 30-minute easy walk to the most difficult trail, the Terminator Ridge Hike. This summer, there are two new hiking trails available for guests to experience.
- Mountain Biking: 3,700 feet of diverse terrain, bike rentals, lift packages and lessons are available to both beginners and advanced riders. Kicking Horse offers the biggest vertical to ride on a bike in Canada.
- Grizzly Bear Interpretive Centre: The largest enclosed and protected grizzly bear habitat in the world is home to Boo the Bear. Scenic interpretive tours by chairlift offer guaranteed sightings of Boo.
- Lunch in the Clouds: Canada’s highest elevation restaurant, Eagle’s Eye, is situated at the top of the mountain at 7,705 feet and offers a summer lunch menu with a view each day.
About Resorts of the Canadian Rockies Inc.
Proudly Canadian, Resorts of the Canadian Rockies Inc. (RCR) is the largest private ski resort owner/operator in North America, owning six ski resorts across Canada, including Nakiska Ski Area in Alberta; Fernie Alpine Resort, Kicking Horse Mountain Resort and Kimberley Alpine Resort in British Columbia. RCR also owns and manages a number of hotels and golf courses, including Trickle Creek in Kimberley, and Wintergreen Golf and Country Club in Bragg Creek. RCR aims to provide each and every guest The Ultimate Experience. www.skircr.com
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For more information, please contact:
Matt Mosteller
Senior VP Marketing & Resort Experience, Resorts of the Canadian Rockies
[email protected]
Twitter – @PowderMatt
Powder Matt’s Blog
Powder Matt on Pinterest
Powder Matt on Google +
- Published in Press Releases
For Immediate Release: March 2nd, 2016
THE BEST EVENTS AT FERNIE ALPINE RESORT ARE YET TO COME
Fernie, BC – As we’re wrapping up the JEEP Junior Freeski comp, we’re amping up for more of the best events this season to come. Choose which events you can attend and visit our Hot Deals page online to book your room!
Coming up in March;
NEW Monster Energy Boarderstyle Comp – March 18th & 19th – Boarder-X meeting BIG AIR! Four riders going head to head, timed and judged (with an epic after party)!
Kokanee Retro Party – March 26th – Bust out that one piece snowsuit and crimp that hair, the annual retro weekend revives the 80’s each March in Fernie, join us in the Griz Bar to party to retro tunes all night long!
Coming up in April;
Fernie featuring Platinum Blonde – April 9th – the year end celebration not to be missed, with a FREE outdoor concert for all ages!
Fernie 4 Film Fest – April 9th – 4 days, 4 minutes and 4 grand, the new film fest presented by BombSnow Magazine!
Coca Cola Slope Soaker – April 10th – a ski hill tradition, this pond skimming event is the best last event of the season!
Get more information about all on our online events calendar.
Fernie Alpine Resort Facebook Page • Twitter • Instagram
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For more information, please contact:
Matt Mosteller
Senior VP Marketing & Resort Experience, Resorts of the Canadian Rockies
[email protected]
Twitter – @PowderMatt
Powder Matt’s Blog
Powder Matt on Pinterest
Powder Matt on Google +
- Published in Press Releases
For Immediate Release: March 1st, 2016
RCR RESORTS NAMED IN SKI CANADA MAGAZINE 2016 BEST OF SKIING AWARDS
The annual Ski Canada Best of Skiing Awards issue has been released; here are some of the honours bestowed upon our resorts;
Fernie Alpine Resort • www.skifernie.com
- Named in ‘Best Snow’
- Best Picnic Spot for Bear’s Den
- Best Highway for the Powder Highway
- Best Faceshots for GoPro Drones
- Named in ‘Best Place to do a Bowl’
Kimberley Alpine Resort • www.skikimberley.com
- Best Picnic Spot for Kootenay Haus
- Named in ‘Best Family Resorts’
- Best Highway for the Powder Highway
- Named in ‘Best Sun’
- The Forest Dump Award for the Black Forest
- Best Reason to keep your head up – Sundogs
Kicking Horse Mountain Resort • www.skikickinghorse.com
- Best Place to see the Light for Eagle’s Eye
- Best Highway for the Powder Highway
- First Kick of the Horse for opening in November
- New Pickup Line for Purcell Heli Skiing’s pick up at Kicking Horse Mountain Resort
Nakiska Ski Area • www.skinakiska.com
- Best Picnic Spot for Mid Mountain Lodge
- Best Place to meet friends in the line for Nakiska’s $199 pass sale
About Resorts of the Canadian Rockies Inc.
Proudly Canadian, Resorts of the Canadian Rockies Inc. (RCR) is the largest private ski resort owner/operator in North America, owning six ski resorts across Canada, including Nakiska Ski Area in Alberta; Fernie Alpine Resort, Kicking Horse Mountain Resort and Kimberley Alpine Resort in British Columbia. RCR also owns and manages a number of hotels and golf courses, including Trickle Creek in Kimberley, and Wintergreen Golf and Country Club in Bragg Creek. RCR aims to provide each and every guest The Ultimate Experience.
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For more information, please contact:
Matt Mosteller
Senior VP Marketing & Resort Experience, Resorts of the Canadian Rockies
[email protected]
Twitter – @PowderMatt • Powder Matt’s Blog • Powder Matt on Pinterest • Powder Matt on Google +
- Published in Press Releases
For Immediate Release: February 9th, 2016
BOMBSNOW MAGAZINE COMING TO FERNIE FOR NEW FERNIE 4 FILM FEST EVENT
Fernie, BC – 4 Days. 4 Minutes. 4 Grand. Bomb Snow Magazine, Teton Gravity Research and Fernie Alpine Resort are excited to announce the FERNIE 4, a Four-Minute Film Festival.
This April, ten sponsored teams and one fortunate wild-card team (hopefully that’s you) will take over Fernie Alpine Resort. The mission is to create the best four-minute ski or snowboard film, with a team of four riders, filmed and edited on-site during four-days of competition. At the end of the four-day event, all 11 teams will submit their four-minute edits to be shown in their entirety and the competitors will decide who’s going to take home a $4,000 cash prize.
You have until February 21st to submit a 4-minute film for your change to win the Fernie Fortune wild-card spot. Each team must have four people and edits must be no longer than 4 minutes. For more details and to enter your video visit the Teton Gravity Research website.
Fernie Alpine Resort Facebook Page • Twitter • Instagram
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For more information, please contact:
Matt Mosteller
Senior VP Marketing & Resort Experience, Resorts of the Canadian Rockies
[email protected]
Twitter – @PowderMatt
Powder Matt’s Blog
Powder Matt on Pinterest
Powder Matt on Google +
- Published in Press Releases
For Immediate Release: January 25th, 2016
FERNIE ALPINE RESORT presents ANNUAL JEEP JUNIOR FREESKI
An IFSA Qualifier Event
Fernie, BC – Fernie Alpine Resort is proud to announce the return of Junior Freeskiing to Fernie. This year’s event will once again be an IFSA National Event stop. Winners of the Fernie event will gain points towards being the North American Junior Freeski Champion! Come out and watch some of the best junior freeskiers in North America display their skills here at Fernie Alpine Resort.
The JEEP Junior Freeski presented by Rossignol and Smith Optic is at Fernie Alpine Resort February 18th – 21st and is part of a RCR Junior Freeski series, other events include Kicking Horse Mountain Resort on February 6th & 7th and Kimberley Alpine Resort on February 27th & 28th. For registration details and instructions visit the Fernie Alpine Resort Online Events Calendar.
Fernie Alpine Resort Facebook Page • Twitter • Instagram
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For more information, please contact:
Matt Mosteller
Senior VP Marketing & Resort Experience, Resorts of the Canadian Rockies
[email protected]
Twitter – @PowderMatt
Powder Matt’s Blog
Powder Matt on Pinterest
Powder Matt on Google +
- Published in Press Releases
For Immediate Release: January 20th, 2016
FERNIE ALPINE RESORT ANNOUNCES BAND FOR FERNIVAL 2016
Fernie, BC – Fernie Alpine Resort has become known for throwing the community a legendary FREE outdoor concert at the end of each winter season known as Fernival. The 8th annual Fernival event, going down on April 9th, 2016 will be no exception featuring music from Canadian classic rock group – Platinum Blonde! Get ready to kick some past! Fernie, already known for having an ongoing love affair with the 80’s and being the main filming location for cult hit Hot Tub Time Machine will throw it back to the most epic proportions this year with Platinum Blonde performing their mega hits like Cryin’ Over You, Situation Critical and Standing in the Dark.
To book your room for Fernival 2016, book our Fernival package online for your lift and lodging or give us a call at 1-800-258-7669 to speak to a reservation agent.
Facebook Page • Twitter – @SkiFernie
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For more information, please contact:
Matt Mosteller
Senior VP Marketing & Resort Experience, Resorts of the Canadian Rockies
[email protected]
Twitter – @PowderMatt
Powder Matt’s Blog
Powder Matt on Pinterest
Powder Matt on Google +
- Published in Press Releases
Fernie, B.C. – We are excited to announce this special day that gives everyone in our community a chance to ski and ride with us!
On Sunday, January 10th , Fernie Alpine Resort will say ‘Thank You’ to local communities by offering a FREE day of skiing and riding to the residents of Fernie, Elko, Elkford, Jaffray, Sparwood and all residents living in the Elk Valley, as part of the annual Community Appreciation Day. A fundraising BBQ will be held with all proceeds going towards a local charity. Please note that Photo ID and proof of local residency (drivers license, pay stub etc) are required to receive the lift ticket.
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For more information, please contact:
Matt Mosteller
Senior VP Marketing & Resort Experience, Resorts of the Canadian Rockies
(403) 209-3323 • [email protected]
- Published in Fernie, Press Releases
For Immediate Release: December 3rd, 2015
FERNIE ALPINE RESORT’S NEW SUNDAY STAY & SKI PROGRAM
Fernie, BC – at Fernie Alpine Resort, we realize that a lot of our guests are locals, as well as from the surrounding cities. With our guests travelling from out of town in mind, we’re excited to debut a groundbreaking program in the ski industry – the Sunday late check out. This winter, if staying in Lizard Creek Lodge or Fernie Slopeside Lodge at Fernie Alpine Resort you won’t have to check out until 2pm! Giving you and your family the time needed to get in a couple more runs, finish up that ski school program or just relax a bit before having to jump in your car to head home.
To book a Fernie Alpine Resort winter ski trip, book at the Fernie Alpine Resort booking website, chat online with an agent on the RCR vacations website or give us a call at 1-800-258-7669.
About Fernie Alpine Resort & Resorts of the Canadian Rockies Inc.
Fernie Alpine Resort is one of the Top 5 Ski Resorts in North America, and is home of up to 37 feet of legendary powder each winter, the “Griz” and more. Fernie Alpine Resort www.skifernie.com is part of the Resorts of the Canadian Rockies Inc. (RCR) family. Proudly Canadian, Resorts of the Canadian Rockies Inc. (RCR) is the largest private ski resort owner/operator in North America, owning six ski resorts across Canada, including Nakiska Ski Area in Alberta; Fernie Alpine Resort, Kicking Horse Mountain Resort and Kimberley Alpine Resort in British Columbia. RCR also owns and manages a number of hotels and golf courses, including Trickle Creek in Kimberley, and Wintergreen Golf and Country Club in Bragg Creek. RCR aims to provide each and every guest The Ultimate Experience.
Facebook Page • Twitter – @SkiFernie
For more information, please contact:
Matt Mosteller
Senior VP Marketing & Resort Experience
Resorts of the Canadian Rockies
[email protected]
Twitter – @PowderMatt
Powder Matt’s Blog
Powder Matt on Pinterest
Powder Matt on Google +
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- Published in Press Releases
For Immediate Release: November 30th, 2015
FERNIE ALPINE RESORT 2015/2016 OPENING DAY ON FRIDAY!
Fernie, BC – The Griz says “It’s time to ski”! Fernie Alpine Resort, the famed powder leader on the Powder Highway is opening this Friday, kicking off the 2015/16 winter ski season and we’re going to go 7 days a week right from the get go!
Fernie has received 116 cm of snow season to date, with 14 cm of that coming in the last 7 days, currently the settle snowpack at the Bear Plot is at 67 cms. Lifts operating starting Friday, will include the Elk Chair, the Bear Chair and the Mighty Moose. These lifts will provide over 2,500’ of vertical skiing, with skiing on the Bear to mid mountain, and down the Lizard run to the base. We currently have very good coverage with loose packed and machine groomed terrain/snow, it will be a great opportunity to get out and get your ski legs going in advance of the full mountain opening! There will be a variety of on mountain services which will be open from Friday, including the Daylodge, Griz Bar, Sports Alpine Retail Shop, Rental Shop and Guest Services. The new Cirque Restaurant & Lounge at Lizard Creek Lodge, will officially open with the start of the new season, make sure that you drop by to experience Fernie’s newest and best food & beverage experience. Visit our online snow report for the most up to date information before heading out.
“Fernie is in a world by itself. The experience here is truly one to cherish, from the eye popping mountain backdrop, to the quintessential mountain town, to the down to earth, passionate people who you’ll meet, while you ski, cross country, snowshoe or fat bike one of the myriad of trails,” said Matt Mosteller, noted ski blogger. “This the perfect place to winter,” he added.
WINTER EARLY BOOKING – LAST DAY TO SAVE up to 35%!
Call 1-800-258-7669 to book over the phone, chat online with an agent on the RCR Vacation Website or visit the Fernie website and view all vacation packages.
About Fernie Alpine Resort & Resorts of the Canadian Rockies Inc.
Fernie Alpine Resort is one of the Top 5 Ski Resorts in North America, and is home of up to 37 feet of legendary powder each winter, the “Griz” and more. Fernie Alpine Resort www.skifernie.com is part of the Resorts of the Canadian Rockies Inc. (RCR) family. Proudly Canadian, Resorts of the Canadian Rockies Inc. (RCR) is the largest private ski resort owner/operator in North America, owning six ski resorts across Canada, including Nakiska Ski Area in Alberta; Fernie Alpine Resort, Kicking Horse Mountain Resort and Kimberley Alpine Resort in British Columbia. RCR also owns and manages a number of hotels and golf courses, including Trickle Creek in Kimberley, and Wintergreen Golf and Country Club in Bragg Creek. RCR aims to provide each and every guest The Ultimate Experience.
Facebook Page • Twitter – @SkiFernie
For more information, please contact:
Matt Mosteller
Senior VP Marketing & Resort Experience
Resorts of the Canadian Rockies
[email protected]
Twitter – @PowderMatt
Powder Matt’s Blog
Powder Matt on Pinterest
Powder Matt on Google +
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- Published in Press Releases
For Immediate Release: November 13th, 2015
WARM UP THIS WINTER IN THE NEW VODKA TASTING ICE ROOM AT LIZARD CREEK LODGE
Fernie, BC – Lizard Creek Lodge- just got even better! In addition to the complete renovation and new restaurant & bar called Cirque Restaurant, Lizard Creek Lodge and Fernie Alpine Resort announce a new ICE Bar will be added to enhance an already incredible experience.
Come into the cold and experience an exhilarating line up of sub-zero vodka. We provide the Helly Hansen goose down parkas, all you’ll need to bring is your sense of adventure. At an ultra low temperature the elite Ice Room is a frozen vodka tasting room, with more than 20 vodkas from across the globe, this unique Lizard Creek Lodge experience is not to be missed.
Wrapped in our Helly Hansen, Ultra cold ready parkas, you’ll feel comfortable and cozy as our vodka expert explains how the intricacies of distillation and filtration affect the flavour profile of the finished product. Taste a Stoli Vodka and two more vodkas of your choice, and discover how the extreme environment enhances the flavour while minimizing the alcohol burn.
Official Website
Facebook Page
Twitter – @LizardCreek
About Lizard Creek Lodge & Resorts of the Canadian Rockies Inc.
Lizard Creek Lodge is a boutique ski in/ski out hotel property located at Fernie Alpine Resort in British Columbia. Fernie Alpine Resort is one of the Top 5 Ski Resorts in North America, and is home of up to 37 feet of legendary powder each winter, the “Griz” and more. Lizard Creek, www.lizardcreek.com, is part of the Resorts of the Canadian Rockies Inc. (RCR) family. Proudly Canadian, Resorts of the Canadian Rockies Inc. (RCR) is the largest private ski resort owner/operator in North America, owning six ski resorts across Canada, including Nakiska Ski Area in Alberta; Fernie Alpine Resort, Kicking Horse Mountain Resort and Kimberley Alpine Resort in British Columbia. RCR also owns and manages a number of hotels and golf courses, including Trickle Creek in Kimberley, and Wintergreen Golf and Country Club in Bragg Creek. RCR aims to provide each and every guest The Ultimate Experience.
For more information, please contact:
Matt Mosteller
Senior VP Marketing & Resort Experience
Resorts of the Canadian Rockies
[email protected]
Twitter – @PowderMatt
Powder Matt’s Blog
Powder Matt on Pinterest
Powder Matt on Google +
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- Published in Press Releases