For Immediate Release: September 26^th, 2017

What’s New?  Mountain Improvements & Upgrades for the Upcoming Ski Season

Fernie, BC – at Fernie Alpine Resort we strive each season to make improvements to our mountain operations and infrastructure to ensure we are providing the best experience possible for our guests.  Here are some of the highlights we’ve been working on for this upcoming ski season;

Famous for Legendary Powder!
We’ll leave loads of pow for you but with 2 new grooming cats, a winch cat and a free groomer we’ll also make it nice for ripping cruisers, plus 2 new snow guns keep that pow never ending at Fernie on our non-groomed runs!

New Eats & New Brew!
We’re looking forward to debuting a brand new restaurant in the plaza at the base of the resort (where Kelsey’s previously was) called Legends Mountain Eatery.  Introduced near the end of last season, Fernie is proud to now pour its own beer – try the Polar Peak Ale on tap this winter at The Fernie Griz Bar and Legends Mountain Eatery.

More Space to Rip!
On two popular runs – Arrow (blue #55) & Bow (blue #52), doing some dirt work that will help provide good early season skiing & riding conditions as the runs with me smooth and easily covered by snow.  Other areas getting gladed are – Surprise trees and general areas in Timber Bowl, NE Glades, Steep and Deep, Stag Leap, Skydive Traverse.

Yoga on the Mountain – weekly classes
Join us for our new Yoga on the Mountain weekly classes, held in Lizard Creek Lodge, Fernie Alpine Resort’s premiere ski in/ski out hotel.  Classes run on Wednesdays (vinyasa) and Saturdays (ski/snowboard stretch and warm up).

Snowshoe & Dine Tours
Join in on a guided snowshoe tour around the resort and then afterwards visit Cirque in Lizard Creek Lodge to pair your snowshoeing with a pasta/wine dinner on Tuesdays.

Fat Biking Ride & Dine
Take a guided Fat Biking tour and then finish it off with a Burger and Beer!  Fat biking rentals are available or tour is available for a reduced rate with your own bike.

Women’s Weekends
Just for the ladies, visit Fernie Alpine Resort to take a special women’s ski/snowboard clinic paired with a spa treatment at Lizard Creek Lodge’s Neve spa.

Backcountry Basics
Backcountry Basics is a 2 day course introducing clients to the use of avalanche rescue equipment, ski touring equipment and uphill travel techniques, mountain environment awareness and ski improvement, all taking place in a safe, inbounds, avalanche controlled area (to be determined daily).

Chairlift Work and Upgrades
The Bear Chair had a complete gear box rebuild and the Elk Chair had the main drive bearings replaced (bot of these jobs required the bullwheel drives to be removed – not an easy feat)!  Fun fact – a technician was flown in from Italy to do the work on Bear Chair.  Other chair upgrades and work include The White Pass Chair getting a new drive (essentially the brain that drives the lift) as well as getting a new operator building at the top of the lift to improve living conditions up there for the operators.  This work is all in addition to our annual lift maintenance program.

Fernie Alpine Resort • Facebook • Twitter • Instagram

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For more information, please contact:
Matt Mosteller
Senior VP Marketing & Resort Experience
Resorts of the Canadian Rockies
[email protected] • Twitter & Instagram – @PowderMatt • Powder Matt’s Blog

For Immediate Release: September 22^nd, 2017

First Day of Fall Mean First Signs of Snow in the Mountains

As we enjoy the first day of fall and the changing of the leaves on the trees, our ski resorts already have the snow fall(ing) and blanketing the mountains in a dusting of that glorious white stuff skiers and snowboarders eagerly anticipate each season!  Here’s a roundup of some of our first snow images from each resort!

Visit Facebook for opening dates already released or announcements coming soon– Fernie Alpine Resort • Kicking Horse Mountain Resort • Kimberley Alpine Resort • Nakiska Ski Area.

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For more information, please contact:
Matt Mosteller
Senior VP Marketing & Resort Experience, Resorts of the Canadian Rockies
[email protected]
Twitter & Instagram – @PowderMatt
Powder Matt’s Blog

For Immediate Release: September 19, 2017

Burrrlapz to Release Three Webisodes to Kick Off Ski Season

Fernie, BC – The Burrrlapz film group whose home town is Fernie, B.C are stoked to be launching a three 10-minute webisode ski film series on their Vimeo channel made from footage shot at Fernie Alpine Resort.  As part of this exciting launch they’ll be hosting a screening, featuring all films rolled into one feature at the Vogue Theatre in downtown Fernie in November. This is the only opportunity to see all webisodes presented as one film, called ‘Vibes & Stuff’.

Check out the trailer for Vibes & Stuff on the Burrrlapz Vimeo Page and follow them on Facebook for updates on their upcoming screening in Downtown Fernie.

Fernie Alpine Resort • Facebook • Twitter • Instagram

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For more information, please contact:
Matt Mosteller
Senior VP Marketing & Resort Experience, Resorts of the Canadian Rockies
[email protected]
Twitter & Instagram – @PowderMatt
Powder Matt’s Blog

For Immediate Release: June 8^th, 2017 

Fernie Alpine Resort to open on June 24^th with Extended Summer Hours

Fernie, BC – Summer is here, it’s time to get outdoors and enjoy mountains of fun (and sun).  Especially exciting this year is the extended summer hours (stay tuned for more information).

New highlights for the summer;

– NEW Weekly Activities
Working with Lizard Creek Lodge, there’s a whole new weekly activity list to enjoy a Fernie Alpine Resort activity and follow it up with a meal at Cirque Restaurant in Lizard Creek Lodge, activities include Forage & Feast Tuesdays, Yoga on Saturdays, Kids Natures Hike & BBQ on Saturdays and Birding and Breakfast on Sundays.
– NEW Specialty Hikes
Adding a theme to each hike, sign up for the one that interests you and your family the most!  Specialty hikes start on July 2^nd, see our website or Facebook events page for the themes and other dates.
– NEW Peak to Park to Pint
Join us for a fun day of biking!  Starting on the mountain at Fernie Alpine Resort, cruising downhill to Mt Fernie Provincial Park and then pedaling through town to enjoy hard-earned East Kootenay brewed beer samples.  Includes guiding, lift ticket, and post ride sampler drinks.  Guests then have the option to take our complimentary shuttle back to the resort.  Minimum 2 participants.

– Lift Accessed Mountain Top Camping – First in North America
An epic camping experience in British Columbia, the first of its kind in North America, awaits you! Sleep among the stars and wake up to spectacular alpine views near the top of the Timber Chair and Fernie’s famous mountaintop restaurant, the Lost Boys Café.

Ongoing popular programs and events include;

– There’s a variety of mountain bike programs & camps for adults to check out, such as the Ladies downhill weekend, Weekday Trail Warrior Camps and Twilight Sessions.
– Plus don’t forget to keep those kids busy and outdoors during the summer!  Fernie offers Kids Summer Camps – Dirt Devils Multi-Week Youth Bike Camps, Kids Freeride Bike Camps, Kids Outdoor Adventure Camps and the Kids Howl at the Moon Sleepover Camp @ Lost Boys Café.

Get information about all the programs and things to do at Fernie Alpine Resort online.

Official Website
Book your vacation online or call 1-800-258-7669 to speak to a vacation specialist today!
Facebook Page • Twitter • Instagram

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For more information, please contact:

Matt Mosteller
Senior VP Marketing & Resort Experience, Resorts of the Canadian Rockies
[email protected] • Powder Matt’s Blog  •  Twitter, Facebook & Instagram – @PowderMatt

For Immediate Release: May 3^rd, 2017

 Your Next Favourite Summer Destination is Fernie Alpine Resort in Beautiful British Columbia

Fernie, BC – Fernie Alpine Resort is already a well known cross country and downhill mountain biking destination, with the recent additions of more family friendly activities as well as the exciting mountain top camping, Fernie will likely be your next favourite summer vacation destination.

• Mountain Top, Lift Accessed Camping in the Alpine
  The first of its kind in North America! Camp as close as you can get to the stars; take the Timber express chairlift to the mountain top to your campsite.  Included in your ‘glamping’ experience is a guided hike a delicious raclette dinner, smore’s by the campfire and breakfast the next morning (as well as an epic view of the valley below).
• Biking – Cross Country & Downhill
  Whether you’re a beginner, a family riding together or a hardcore biker Fernie has a trail for you. Two lifts are available to take you to the area of the mountain you want or plenty of cross country biking trails can be accessed right from the base area of the resort.  Rentals for downhill and cross country bikes are both available as well.
• Nature Bob Interpretive Centre
  Nature Bob has been hosting guided hikes at Fernie for over 11 years and is a wealth of information when it comes to the native plant and animal life in the area. Take a guided hike with Bob or visit his interpretive centre at the top of the Elk chairlift to see displays and learn about the surrounding area.
• Hiking & Sightseeing
  Venture out on your own or take a guided hike – there are a variety of trails to choose from depending on the difficulty level of a hike you desire. Don’t forget to stop at one of our look out points along the way to take in the amazing summer views from the top of the resort.
• Aerial Park & Ziplines
  Kids and adults have a great time monkeying around in the Aerial Park at Fernie! The course starts off easy and works its way to progressively more difficult along the way in an adventure that will keep you entertained throughout the duration.   With multiple ziplines in the course you’ll get some speedy fun on the way down as well.  If the kids are too little to meet our height requirements there’s a free mini course nearby for them to have some fun in too!
• Lost Boys Mountain Top Café & Ice Bar in Lizard Creek Lodge
  Enjoy a light meal or snack at our fully licensed mountain top café (epic views included with every meal)! Looking for a different experience?  Venture over to the nearby Lizard Creek Lodge and try our Vodka ice bar – sample a variety of vodkas in our chilled out room made of ice, Helly Hansen parkas are loaned to you while in the bar.

Official Website
Book your vacation online or call 1-800-258-7669 to speak to a vacation specialist today!
Facebook Page • Twitter • Instagram

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For more information, please contact:

Matt Mosteller
Senior VP Marketing & Resort Experience, Resorts of the Canadian Rockies
[email protected] • Powder Matt’s Blog  •  Twitter, Facebook & Instagram – @PowderMatt

Fernie, BC – On March 17^th & 18^th, returning to Fernie Alpine Resort for season number two is the popular Monster Boardstyle event – a high energy race and party event hosted by Monster Energy.

The event Monster Energy introduced at the Shred Show in 2011. Pitting four snowboarders at a time in a head-to-head boardercross-style race integrated with big slopestyle terrain features. This combination of mandatory spins and flat-out speed is a crowd favorite!  This season’s tour starts off at SilverStar Mountain Resort, followed by Fernie Alpine Resort and concluding at the finals in the Bethlehem of Boarderstyle, Whistler Blackcomb.

The snowboard-only event consists of Men’s and Women’s Open categories. Every stop of the Monster Energy Boarderstyle Tour is free to enter and open to all competent riding abilities.  On top of cash prizing, the winners of the SilverStar and Fernie events will receive invites (including transportation and accommodation) to compete in the final event at Whistler Blackcomb. Register to compete in Fernie online and don’t forget about the afterparty, details to come shortly.

Book your room for the weekend at Lizard Creek Lodge or Fernie Slopeside Lodge or by calling 1-800-258-7669.  View or book all our Hot Deals & Vacation packages online.

Official Website • Facebook Event Page
Facebook Page • Twitter • Instagram

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For more information, please contact:
Matt Mosteller
Senior VP Marketing & Resort Experience, Resorts of the Canadian Rockies
[email protected] • Powder Matt’s Blog  •  Twitter, Facebook & Instagram – @PowderMatt

For Immediate Release: February 7^th, 2017

Ski Canada Awards Fernie, Golden & Kimberley in Annual Best of Skiing Issue

Ski Canada Magazine’s annual Best of Skiing awards names Fernie, Kimberley and Kicking Horse for a variety of accolades including ‘Best Ski Towns’ and ‘Best in Truth in Advertising’ as just some of the many.  This year’s Ski Canada Best of Skiing awards are extremely special for us, first from Heiko & Linda Socher’s mention for their dedication and commitment to our beloved Fernie, to Kimberley’s The Shed, a real cool place to eat and Boulder Hut Adventures receiving the Best Views in the Backcountry, finishing off with our special partnership with Helly Hansen – hitting the streets of Toronto with the Fernie Alpine Resort ski patrol to advertise skiing in the West.

Fernie, B.C • www.skifernie.com

• Best in the business – Heiko Socher for starting, owning and operation Fernie Snow Valley from 1972 to 1997
• Fernie named in ‘best ski towns’
• Best Guerrilla marketing – Helly Hansen & Fernie Ski Patrols tour on the streets of downtown Toronto
• Dedicated Alpine Touring trails – the new uptracking tour at Fernie Alpine Resort

Kimberley, B.C • www.skikimberley.com  

• Best view in the Backcountry – Boulder Hut Adventures
• Best truth in advertising for Kimberley’s new restaurant – The Shed
• Best looking legs – the Iron Legs Pentathlon at Kimberley Alpine Resort, going into its 34^th year

Kicking Horse Mountain Resort • www.skikickinghorse.com  

• Best new shuttle – the Kicking Horse shuttle connects YYC (Calgary International Airport) and Kicking Horse Mountain Resort twice a week.
• Best Trivia – for the Goal Light Gondola YouTube series from Kicking Horse Mountain Resort

About Resorts of the Canadian Rockies Inc.
Proudly Canadian, Resorts of the Canadian Rockies Inc. (RCR) is the largest private ski resort owner/operator in North America, owning six ski resorts across Canada, including Nakiska Ski Area in Alberta; Fernie Alpine Resort, Kicking Horse Mountain Resort and Kimberley Alpine Resort in British Columbia. RCR also owns and manages a number of hotels and golf courses, including Trickle Creek in Kimberley, and Wintergreen Golf and Country Club in Bragg Creek. RCR aims to provide each and every guest The Ultimate Experience.

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For more information, please contact:

Matt Mosteller
Senior VP Marketing & Resort Experience, Resorts of the Canadian Rockies
[email protected] • Powder Matt’s Blog  •  Twitter, Facebook & Instagram – @PowderMatt

For Immediate Release: January 26^th, 2017

The JEEP Junior Freeski tour presented by Rossignol & Smith (IFSA regional event stops) are coming to an RCR Resort Near You

British Columbia, Canada – Cultivating the freeski trend, Kicking Horse Mountain Resort will hold the first IFSA Junior Freeski Series stop, on February 2^nd – 5^th, the tour will then continue to Fernie Alpine Resort on February 10^th to 12^th and wrapping up at Kimberley Alpine Resort on February 25^th & 26^th.  Check out the best regional talents hunting for IFSA points!  This event provides the opportunity for youth between the ages of 7 and 18 to develop and showcase their skiing skills in a fun and supportive environment.

The Jeep Junior Freeski Series presented by Rossignol & Smith Optics is the only one of its kind in Canada and part of Resort of the Canadian Rockies (RCR) ongoing commitment to providing active and healthy pursuits for youth. To align with the IFSA qualification standards, the event is open to skier’s ages 7 to 18 featuring 6 categories: 7-11/12-14/15-18 male and female.  Visit the resort Facebook page event calendars for more information on each event;

Facebook event pages;
Kicking Horse Mountain Resort
Fernie Alpine Resort
Kimberley Alpine Resort

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For more information, please contact:

Matt Mosteller
Senior VP Marketing & Resort Experience, Resorts of the Canadian Rockies
[email protected] • Powder Matt’s Blog  •  Twitter, Facebook & Instagram – @PowderMatt

For Immediate Release: January 19^th, 2017

Fernie Alpine Resort Announces 9^th Annual Fernival, Promises Biggest Festival Yet

Fernie, BC – It’s the announcement you’ve been waiting for, to hear who will be featured on our closing weekend, this April 15^th & 16^th at the 9^th annual Fernival Festival, the biggest free outdoor concert in the Canadian!

Kicking our Saturday off will be the Backroad Traveler Band!  This Calgary based band is well known for putting on a high energy show in bars and at festivals including the Calgary Stampede.  They’ll be bringing us the classic rock we all love to hear at Fernival, check them out rocking our plaza with covers by bands such as Tragically Hip, Tom Petty, ZZ Top, Creedence Clearwater Revival, Kid Rock, Bryan Adams, John Cougar, Rolling Stones and even more!

After the Backroad Traveler Band wraps up their set get ready for a DJ to keep the Fernie stoke going throughout the afternoon, Skratch Bastid!  Over the past 15 years, Canada’s own Skratch Bastid has been spreading his skills and name around the world, one sweaty crowd at a time.  Come check him out playing from our big stage in the plaza and get those bodies moving!

Wrapping our day up will be an epic performance by Wide Mouth Mason!  Known for putting on exceptionally crowd-pleasing shows, these critically-acclaimed musicians will be playing hits from their 20-year career, during which they have toured the world and built fan-bases throughout North America, Europe and even China.  Get ready to be blown away as Wide Mouth Mason’s live performances are not easily described or captured; they need to be experienced!

Don’t go home yet!  NEW for this year’s Fernival festival is the addition of Sunday Funday, featuring another free Fernival concert by BC/DC in the afternoon at our big stage in the plaza.  Give a rock and roll salute with this high energy, legendary live show that is sure to leave your ears ringing (in the best rock and roll way possible).  Plus don’t miss the Slopesoaker competition, one of the best ski bum traditions enjoyed at ski resorts from all over and don’t forget to make a donation to the Emily Brydon Youth Foundation.  Emily’s foundation is a key part of supporting the youth in our community!

BOOK YOUR ROOM
Book your room for the weekend at Lizard Creek Lodge or Fernie Slopeside Lodge or by calling 1-800-258-7669.  View or book all our Hot Deals & Vacation packages online.

Official Website • Facebook Event Page
Facebook Page • Twitter • Instagram

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For more information, please contact:
Matt Mosteller
Senior VP Marketing & Resort Experience, Resorts of the Canadian Rockies
[email protected] • Powder Matt’s Blog  •  Twitter, Facebook & Instagram – @PowderMatt

For Immediate Release: January 9^th, 2017

Fernie Alpine Resort presents Lizard Skinner Ski Mountaineering Race

Fernie, BC – On Saturday, January 21^st join in on a fun ski mountaineering race (open to all levels and ages).  With two courses – recreational and intermediate anyone can have a good time while engaging in some friendly competition.   Ski Mountaineering is a pastime among skiers gaining more and more popularity recently – ski across and up a variety of terrain with sections requiring you to skin uphill, special gear is recommended, feel free to give our Guest Services department a call for more information or advice on what to wear.

BOOK YOUR ROOM
Book your room for the weekend at Lizard Creek Lodge or Fernie Slopeside Lodge online or by calling 1-800-258-7669.

Official Website • Facebook Event Page
Facebook Page • Twitter • Instagram

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For more information, please contact:
Matt Mosteller
Senior VP Marketing & Resort Experience, Resorts of the Canadian Rockies
[email protected]
Twitter – @PowderMatt • Powder Matt’s Blog • Powder Matt on Pinterest • Powder Matt on Google +