In the heart of Fernie’s snow-covered peaks lies a hidden power, one that defies stereotypes and redefines leadership in the snowsports industry. It’s not just about shreddin’ the slopes; it’s about the women who lead the charge, carving their path through deep powder and prejudice alike.
The Fernie Stoke
Fernie is globally recognized as a destination for snow enthusiasts; its steep terrain, consistent deep powder, and vibrant community vibes are renowned. But there’s a lesser-known source of stoke – the Fernie women who elevate snowsports to new heights. From mastering some of the most challenging terrain in the Rockies to shaping the future of snowsports instruction, these women of Fernie are rewriting the script of snowsports.
Winter Sports School
Fernie’s slopes echo with the cheers of female triumph. Here, women are pioneers, challenging stereotypes and inspiring the next generation of snowsport enthusiasts. With four of Fernie’s Level 4 CSIA instructors among the mere 20 active women holding this prestigious certification in Canada, and one of them standing as the youngest level 4 CSIA certified skier in Canada, it’s evident that Fernie stands as a beacon of women’s empowerment in the snowsports industry.
At the helm of this movement is Wendy, a force to be reckoned with in Fernie’s Winter Sports School. With nearly five decades of experience in the ski industry, Wendy’s leadership transcends gender biases, focusing instead on fostering inclusivity and excellence. By empowering her team to be their authentic selves, she cultivates a culture where everyone thrives, regardless of gender.
“When you have strong female leadership, it allows people to be their best. And it has to be about our people.”
– Wendy Reade, Director of Winter Sports School
Embrace Change, Embrace Inclusion
Great organizations like Resorts of the Canadian Rockies know that diversity is its greatest strength. By championing inclusivity and challenging traditional norms, we can shape a future where everyone has a place at the table.
Be a part of the journey towards gender equality in snowsports. Whether you’re a seasoned pro or hitting the slopes for the first time, your presence makes a difference. As you ride the chairlift together, it becomes very apparent that it’s not just sharing a passion for winter sports—we’re shaping the future of female leadership. Let’s continue to amplify diverse voices and challenge traditional norms, shaping a future where everyone has the opportunity to soar. Together, we can shatter the ice ceiling and create a more inclusive snowsports community not just here at Fernie, but throughout this beautiful country.
Fernie Stoke isn’t just a feeling; it’s a movement. So, let’s strap in, push off, and carve our path towards a future where everyone has the opportunity to thrive.
