For Immediate Release: January 20^th, 2016

FERNIE ALPINE RESORT ANNOUNCES BAND FOR FERNIVAL 2016

Fernie, BC – Fernie Alpine Resort has become known for throwing the community a legendary FREE outdoor concert at the end of each winter season known as Fernival.  The 8^th annual Fernival event, going down on April 9^th, 2016 will be no exception featuring music from Canadian classic rock group – Platinum Blonde!  Get ready to kick some past!  Fernie, already known for having an ongoing love affair with the 80’s and being the main filming location for cult hit Hot Tub Time Machine will throw it back to the most epic proportions this year with Platinum Blonde performing their mega hits like Cryin’ Over You, Situation Critical and Standing in the Dark.

To book your room for Fernival 2016, book our Fernival package online for your lift and lodging  or give us a call at 1-800-258-7669 to speak to a reservation agent.

Facebook Page • Twitter – @SkiFernie

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 For more information, please contact:

Matt Mosteller
Senior VP Marketing & Resort Experience,  Resorts of the Canadian Rockies
mmosteller@skircr.com
Twitter – @PowderMatt
Powder Matt’s Blog
Powder Matt on Pinterest
Powder Matt on Google +

For Immediate Release: December 3^rd, 2015

FERNIE ALPINE RESORT’S NEW SUNDAY STAY & SKI PROGRAM

Fernie, BC – at Fernie Alpine Resort, we realize that a lot of our guests are locals, as well as from the surrounding cities.  With our guests travelling from out of town in mind, we’re excited to debut a groundbreaking program in the ski industry – the Sunday late check out.  This winter, if staying in Lizard Creek Lodge or Fernie Slopeside Lodge at Fernie Alpine Resort you won’t have to check out until 2pm!  Giving you and your family the time needed to get in a couple more runs, finish up that ski school program or just relax a bit before having to jump in your car to head home.

To book a Fernie Alpine Resort winter ski trip, book at the Fernie Alpine Resort booking website, chat online with an agent on the RCR vacations website or give us a call at 1-800-258-7669.

About Fernie Alpine Resort & Resorts of the Canadian Rockies Inc.   
Fernie Alpine Resort is one of the Top 5 Ski Resorts in North America, and is home of up to 37 feet of legendary powder each winter, the “Griz” and more.   Fernie Alpine Resort www.skifernie.com is part of the Resorts of the Canadian Rockies Inc. (RCR) family. Proudly Canadian, Resorts of the Canadian Rockies Inc. (RCR) is the largest private ski resort owner/operator in North America, owning six ski resorts across Canada, including Nakiska Ski Area in Alberta; Fernie Alpine Resort, Kicking Horse Mountain Resort and Kimberley Alpine Resort in British Columbia. RCR also owns and manages a number of hotels and golf courses, including Trickle Creek in Kimberley, and Wintergreen Golf and Country Club in Bragg Creek. RCR aims to provide each and every guest The Ultimate Experience.

Facebook Page • Twitter – @SkiFernie

For more information, please contact:

Matt Mosteller
Senior VP Marketing & Resort Experience
Resorts of the Canadian Rockies
mmosteller@skircr.com
Twitter – @PowderMatt
Powder Matt’s Blog
Powder Matt on Pinterest
Powder Matt on Google +

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For Immediate Release:  November 12^th, 2015

DISCOUNT SKI CARDS FOR RESORTS OF THE CANADIAN ROCKIES ON SALE

ONE, TWO, FREE!  THREE FREE DAYS OF SKIING!

Now that we have your attention – it’s easy as 1, 2, 3 to get FREE skiing at the biggest and best resorts in the Canadian Rockies this season!  Ski what?  Yes, that’s right!  The biggest vertical, the deepest snow and the most runs in the Rockies!  Experience Fernie Alpine Resort’s deep powder and vast terrain, Kicking Horse Mountain Resort’s famous Champagne Powder, Kimberley Alpine Resort’s glades (tree skiing) and abundance of sunny days and last but certainly not least, Nakiska Ski Area’s immaculately groomed runs and Monster Glade’s, tree skiing terrain.

Now, it’s simple just;
1) Buy the RCR Rockies discount card at a low cost.
2) Register your card online.
3) Enjoy more savings!  Get 3 FREE ski days plus discounts of up to $30 on regular price lift tickets purchased all season long!

Purchase a discount card online or by calling 1-800-258-7669 – don’t forget to purchase yours before they go off sale on December 26th!

RCR Rockies Card
Get 3 FREE days and discounts at 4 great resorts for only $94.95.

WINTER EARLY BOOKING
Ensure your vacation is relaxing from, beginning to end.  Start by booking with our knowledgeable agents and trust in them to find the best resort and hotel property for your winter experience.  Call 1-800-258-7669 to book over the phone, chat online with an agent and view all package at www.skircr.com/vacations.  Book before November 30^th to save up to 35%!

About Resorts of the Canadian Rockies Inc.
Proudly Canadian, Resorts of the Canadian Rockies Inc. (RCR) is the largest private ski resort owner/operator in North America, owning six ski resorts across Canada, including Nakiska Ski Area in Alberta; Fernie Alpine Resort, Kicking Horse Mountain Resort and Kimberley Alpine Resort in British Columbia. RCR also owns and manages a number of hotels and golf courses, including Trickle Creek in Kimberley, and Wintergreen Golf and Country Club in Bragg Creek. RCR aims to provide each and every guest The Ultimate Experience.

For more information, please contact:

Matt Mosteller
Senior VP Marketing & Resort Experience, Resorts of the Canadian Rockies
mmosteller@skircr.com
Twitter – @PowderMatt
Powder Matt’s Blog
Powder Matt on Pinterest
Powder Matt on Google +

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Imagine this; you wake up from your slumber early, really early.  And you’re not getting back to sleep.  What do you do?  What do most of us do?  Grab our smart phones.  Now, when you grab your phone you’ll have the ability to get the most up to date information for snow conditions, weather reports, trail maps, resort info and more from one handy app for Fernie Alpine Resort, Kimberley Alpine Resort, Kicking Horse Mountain Resort and Nakiska Ski Area.  Your next problem – it’s going to be a powder day!!  Time to call in sick and head out to the mountains!

APP INFORMATION
Available on iTunes and the Google Play store the new app will be released in time for ski season and will be completely FREE!  Information found on the app will include snow reports and trail maps, conditions, webcams and weather reports, event updates as well as handy resort info for Fernie Alpine Resort, Kimberley Alpine resort and Kicking Horse Mountain Resort in British Columbia as well as Nakiska Ski Area in Alberta.   New features will be constantly added throughout the season, stay tuned for the official release and to download the brand new App!

FREE WIFI STATIONS
Access your APP from FREE TELUS wifi in our resort base areas and from certain hot spots on the mountain.

WINTER EARLY BOOKING
Ensure your vacation is relaxing from, beginning to end.  Start by booking with our knowledgeable agents and trust in them to find the best resort and hotel property for your winter experience.  Call 1-800-258-7669 to book over the phone, book or chat online with an agent at www.skircr.com/vacations.   Book before November 30^th to save up to 35%!

About Resorts of the Canadian Rockies Inc.

Proudly Canadian, Resorts of the Canadian Rockies Inc. (RCR) is the largest private ski resort owner/operator in North America, owning six ski resorts across Canada, including Nakiska Ski Area in Alberta; Fernie Alpine Resort, Kicking Horse Mountain Resort and Kimberley Alpine Resort in British Columbia. RCR also owns and manages a number of hotels and golf courses, including Trickle Creek in Kimberley, and Wintergreen Golf and Country Club in Bragg Creek. RCR aims to provide each and every guest The Ultimate Experience.

For more information, please contact:

Matt Mosteller
Senior VP Marketing & Resort Experience
Resorts of the Canadian Rockies
(403) 209-3323
mmosteller@skircr.com
Twitter – @PowderMatt
Powder Matt’s Blog
Powder Matt on Pinterest
Powder Matt on Google +

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For Immediate Release:  October 13^th, 2015

TREES ARE FOR GLADES AT RESORTS OF THE CANADIAN ROCKIES

Resorts of the Canadian Rockies (RCR), Canada’s largest private ski resort operator, has committed to doing more to lessen their environmental footprint.

For this fall season leading up to winter, RCR, which includes Fernie Alpine Resort, Kicking Horse Mountain Resort and Kimberley Alpine Resort in British Columbia, will not be printing a brochure for the very first time.  Instead of printing brochures to hand out at trade shows, the company will focus on re-directing people to their online brochure, while re-investing funds into planting trees with a non-profit organization, Trees for the Future.  For every email sign-up, RCR has committed to planting one tree.

The campaign is called Trees are for Glades.

All information like trail maps, vacation packages and town information can be easily found through their websites.  By asking for email signups, it helps to teach consumers to use more sustainable methods to gather information. The company is in hopes that it sheds light on the amount of unnecessary paper that is consumed on a daily basis.

Over 75,000 pieces of paper will be saved during this campaign, and RCR’s goal is to plant 10,000 trees.

Other environmental commitments: RCR has recently implemented an online waiver system for season passes, has worked to conserve water and energy and implemented recycling programs.

More Information on Trees are for Glades can be found here: www.treesareforglades.com.
Resorts of the Canadian Rockies Official Website

About Resorts of the Canadian Rockies Inc.

Proudly Canadian, Resorts of the Canadian Rockies Inc. (RCR) is the largest private ski resort owner/operator in North America, owning six ski resorts across Canada, including Nakiska Ski Area in Alberta; Fernie Alpine Resort, Kicking Horse Mountain Resort and Kimberley Alpine Resort in British Columbia. RCR also owns and manages a number of hotels and golf courses, including Trickle Creek in Kimberley, and Wintergreen Golf and Country Club in Bragg Creek. RCR aims to provide each and every guest The Ultimate Experience.

For more information, please contact:

Matt Mosteller
Senior VP Marketing & Resort Experience
Resorts of the Canadian Rockies
(403) 209-3323
mmosteller@skircr.com
Twitter – @PowderMatt
Powder Matt’s Blog
Powder Matt on Pinterest
Powder Matt on Google +

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For Immediate Release: October 5^th, 2015

 MAJOR RENOVATIONS UNDERWAY AT FERNIE ALPINE RESORT’S BOUTIQUE SKI IN/SKI OUT HOTEL

Fernie, BC – Fernie is a place of firsts. Years ago pioneering mountain guides like Bruno Engler discovered a powder paradise in the Lizard Range. Then in 1962, on land donated by Galloway Lumber, Fernie Snow Valley Ski Resort was born, a mom and pop ski hill guided by the vision of the legendary skiing couple – Heiko and Linda Socher.  In the years that followed the resort underwent an epic transformation from local powder hound’s secret to world class Fernie Alpine Resort, with the addition of new lifts and accessing of five alpine bowls that built on the resort’s already existing appeal for skiers and boarders wanting deep snow and steeps. But as the resort evolved, the developers paid close attention to the visitor experience beyond ski lifts and vertical -they wanted to ensure that a stay on the mountain was memorable, like an immersion in mountain culture. That was the simple but beautiful logic behind the creation of Lizard Creek Lodge, one of the first boutique ski in-ski out lodges in the Canadian Rockies.

The renovations will transform the gorgeous great room at the Lizard Creek Lodge into an even more alluring après ski venue. Some features won’t change, like the expansive ceilings, tall windows with mountain views, and river rock fireplace with its roaring hearth that provides the architectural and design centerpiece for this spectacular space. So to will the devotion to a natural aesthetic that reflects Fernie’s mountain heritage. Think rustic and chic, warm and welcoming – juts the kind of place to settle into your weekend getaway or spend a few hours of après ski luxuriating over a fine meal drawn from a menu grounded in regional inspiration but global in vision and creativity.

Concept Rendering

On one side of the hearth, a new bar will have seating for 110.  On the other side, a long bar will entice skiers, boarders and other winter enthusiasts seeking shelter from the cold and a chance to unwind over a casual après ski cocktail and snack.  There will be space for 110 dining guests – reservations recommended, of course.

When the folks at Fernie broke ground to build Lizard Creek Lodge 15 years ago, they realized that ski in-ski out didn’t have to be cookie cutter condo or resort hotel. Instead it could be boutique, with a great room of tall windows and ceilings that is a warm reflection of the winter mountain world skiers and boarders gather to celebrate. That tradition continues but when the lifts start turning this season, it will be tradition with a twist – a Fernie twist.

Visit our website for more photos, the latest updates and to track the renovation progress!

About Fernie Alpine Resort & Resorts of the Canadian Rockies Inc.   
Fernie Alpine Resort is one of the Top 5 Ski Resorts in North America, and is home of up to 37 feet of legendary powder each winter, the “Griz” and more.   Fernie Alpine Resort www.skifernie.com is part of the Resorts of the Canadian Rockies Inc. (RCR) family. Proudly Canadian, Resorts of the Canadian Rockies Inc. (RCR) is the largest private ski resort owner/operator in North America, owning six ski resorts across Canada, including Nakiska Ski Area in Alberta; Fernie Alpine Resort, Kicking Horse Mountain Resort and Kimberley Alpine Resort in British Columbia. RCR also owns and manages a number of hotels and golf courses, including Trickle Creek in Kimberley, and Wintergreen Golf and Country Club in Bragg Creek. RCR aims to provide each and every guest The Ultimate Experience.

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For more information, please contact:

Matt Mosteller • mmosteller@skircr.com
403-209-3323
VP of Marketing & Resort Experience, Resorts of the Canadian Rockies