For Immediate Release: November 3rd, 2015
FERNIE ALPINE RESORT WHAT’S NEWSCAST FOR 2015/2016 WINTER SEASON
Fernie, BC – Each season at Fernie Alpine Resort we strive to make improvements and upgrades to our existing services to ensure you have the best vacation and recreational experience possible! Here’s what to look forward to for this season;
– Major Renovation at Lizard Creek Lodge – Fernie’s Ski in/Ski out Boutique hotel
Lizard Creek Lodge just got even better, undergoing a huge renovation to the Great Room where a new bar and lounge area for 110 guests will be added to the room with the already famous giant fireplace. There will also be a new Ice Bar named Cirque, where 19+ guests can taste vodka in sub zero temperatures like it’s really meant to be enjoyed!
Get more information and ongoing updated from the Lizard Creek Lodge website.
– NEW Ski App
This season you’ll be able to check the weather conditions, snow report, mountain status updates and more, from the NEW RCR Ski App! More info.
– Trees are for Glades movement
We’re keeping Trees for Glades this season! Not only are we not printing a brochure, we’re also having a tree planted for each email signed up on our new Trees are for Glades website. Enter a contest to win a ski vacation on the website too!
– Even easier to get to
Starting in November, Integra Air will fly a 16 passenger aircraft appropriately named “Spirit of the Kootenays” 8 times a week from YYC (Calgary International Airport) to YXC (Cranbrook International Airport).
– Resort Lifestyle Real Estate Subdivision
With the limited release of the first new mountain resort development at Fernie Alpine Resort called Snow Pines, selling out even before we created any sales or promotional material shows the strength of the Fernie brand in the market place.
Read more about What’s New this season on our website.
Official Website
Facebook Fan Page
Twitter – @SkiFernie
About Fernie Alpine Resort & Resorts of the Canadian Rockies Inc.
Fernie Alpine Resort is one of the Top 5 Ski Resorts in North America, and is home of up to 37 feet of legendary powder each winter, the “Griz” and more. Fernie Alpine Resort www.skifernie.com is part of the Resorts of the Canadian Rockies Inc. (RCR) family. Proudly Canadian, Resorts of the Canadian Rockies Inc. (RCR) is the largest private ski resort owner/operator in North America, owning six ski resorts across Canada, including Nakiska Ski Area in Alberta; Fernie Alpine Resort, Kicking Horse Mountain Resort and Kimberley Alpine Resort in British Columbia. RCR also owns and manages a number of hotels and golf courses, including Trickle Creek in Kimberley, and Wintergreen Golf and Country Club in Bragg Creek. RCR aims to provide each and every guest The Ultimate Experience.
For more information, please contact:
Matt Mosteller
Senior VP Marketing & Resort Experience, Resorts of the Canadian Rockies
mmosteller@skircr.com
Twitter – @PowderMatt
Powder Matt’s Blog
Powder Matt on Pinterest
Powder Matt on Google +
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Tyler Werry is on the ‘Road to Korea’! Tyler, born and raised in Fernie is about to start his second year on the Canadian National Ski Team – his goal is to make it into the XXIII Olympic Games being held in Korea in 2018. Help support Tyler on his Road to Korea by attending a fundraiser to help offset his Alpine Canada Team fees on November 1st in Calgary.
More about Tyler Werry;
Tyler grew up skiing in Fernie where he joined the Fernie Alpine Ski Team (FAST), from a young age he always had a desire to go fast! Making the provincial team in 2008 and moving onto the national team in 2014, Tyler has had two very successful seasons at the NorAm level.
In 2014, he placed 1st in the Super G standings, 2nd in the Alpine Combined standings, and 3rd overall in the NorAm Standings, winning his first Canadian Championship Title in GS that same year.
In 2015, Tyler finished 1st in the Downhill standings, 3rd in the super G standings, and 2nd overall in the NorAm Standings, this past season he also had my first top 30 result on the World Cup circuit, finishing 26th in Wengen’s Alpine Combined!
For more information about the fundraiser contact – teamwerry@gmail.com. We hope to see you there!
Images courtesy of Tyler Werry.
Snow, that’s why! We’re off to a snowy start here at Fernie Alpine Resort, with the snow in fact first falling at the beginning of September right as we were closing down our summer operations! While it made a brief disappearance so far in October, it returned this week and is a great sign for the upcoming ski season.
It started with a brief dusting overnight the weekend
Photo from the Top of Bear Chair – October 26th (morning)
And continued into Tuesday!
Top of Whitepass – October 27th (Credit: Thomas Hopkins)
So get ready to get in line for first chair! Opening date is tentatively scheduled for December 4th, stay tuned to our online events calendar for updates closer to the date.
We like white on green here at Resorts of the Canadian Rockies; lots and lots of snow on our mountains and all over the trees on those mountains too. Because if you’ve never come rocketing through the glades, ripping up and down the natural moguls with powder hitting you in your grinning face until you blast back onto the trail, you really haven’t lived. And we kind of want to keep that around for a while, for future skiers and riders, for our kids, and for our kids’ kids too.
That’s why we decided to take a stand and be the first ski resort company to refuse printing a brochure this year, to do what we can to lessen our environmental footprint. On top of that, we’ll plant a whole tree for every email sign-up to our online newsletter. We hope this helps reiterate to consumers everywhere, that taking paper maybe isn’t the answer any more, especially if you can find that information online anyways.
So, help do your part and keep the Trees for Glades! Sign your email up on our Trees for Glades website and read our full story (plus enter our contest for the chance to win a spring event ski trip for you and 3 friends)!
Success So Far:
- 75,000 pieces of paper saved by this initiative alone
- So far: 3000+ trees planted – thanks to you!
Photo courtesy of Trees for the Future Facebook.
Imagine this; you wake up from your slumber early, really early. And you’re not getting back to sleep. What do you do? What do most of us do? Grab our smart phones. Now, when you grab your phone you’ll have the ability to get the most up to date information for snow conditions, weather reports, trail maps, resort info and more from one handy app for Fernie Alpine Resort, Kimberley Alpine Resort, Kicking Horse Mountain Resort and Nakiska Ski Area. Your next problem – it’s going to be a powder day!! Time to call in sick and head out to the mountains!
APP INFORMATION
Available on iTunes and the Google Play store the new app will be released in time for ski season and will be completely FREE! Information found on the app will include snow reports and trail maps, conditions, webcams and weather reports, event updates as well as handy resort info for Fernie Alpine Resort, Kimberley Alpine resort and Kicking Horse Mountain Resort in British Columbia as well as Nakiska Ski Area in Alberta. New features will be constantly added throughout the season, stay tuned for the official release and to download the brand new App!
FREE WIFI STATIONS
Access your APP from FREE TELUS wifi in our resort base areas and from certain hot spots on the mountain.
WINTER EARLY BOOKING
Ensure your vacation is relaxing from, beginning to end. Start by booking with our knowledgeable agents and trust in them to find the best resort and hotel property for your winter experience. Call 1-800-258-7669 to book over the phone, book or chat online with an agent at www.skircr.com/vacations. Book before November 30th to save up to 35%!
About Resorts of the Canadian Rockies Inc.
Proudly Canadian, Resorts of the Canadian Rockies Inc. (RCR) is the largest private ski resort owner/operator in North America, owning six ski resorts across Canada, including Nakiska Ski Area in Alberta; Fernie Alpine Resort, Kicking Horse Mountain Resort and Kimberley Alpine Resort in British Columbia. RCR also owns and manages a number of hotels and golf courses, including Trickle Creek in Kimberley, and Wintergreen Golf and Country Club in Bragg Creek. RCR aims to provide each and every guest The Ultimate Experience.
For more information, please contact:
Matt Mosteller
Senior VP Marketing & Resort Experience
Resorts of the Canadian Rockies
(403) 209-3323
mmosteller@skircr.com
Twitter – @PowderMatt
Powder Matt’s Blog
Powder Matt on Pinterest
Powder Matt on Google +
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Dogs have been man’s best friend since they were domesticated some 40,000 years ago. Since then their role in society has been shaped by their loyalty and ability to work closely with their human owners. Dogs have been used in avalanche rescue situations since at least the early 1900’s. With their heightened sense of smell, tracking abilities and agility outdoing all human efforts they are some of the greatest rescue assistants.
Meet our avalanche rescue dogs who live and train with lucky members of our ski patrol team. They are a vital asset when there is an emergency situation on the mountain and have helped out on more than a few occasions.
Tarn – showing off some of his more graceful skills.
Steve & Tarn riding the lift to their patrol shack
Tarn
(ski patrol assistant – Forest)
Like many avalanche dogs, Tarn started training to be able to find people in an avalanche situation at just 8 weeks old. Now 6 years old (turning 7 in January 2016) him and his human assistant Forest are daily companions. They ride the lift together in the morning, (occasionally mixing it up with a snowmobile instead) and ski down to the base at the end of the day. On a usual day at work for Tarn, there’s time for a little bit of play at the patrol shack at the top of the mountain although he’s always ready for a rescue mission if need be. Watch our Youtube video to learn more about the ski patrol program at Fernie and to see Tarn working and playing around on the mountain.
Neko
(ski patrol assistant – Steve)
Another one of our veteran avalanche rescue dogs, Neko – now 5 years old, has taken part in several rescues. Working closely with his human assistant Steve, they have over 35 years of combined search & rescue and ski patrol experience.
Neko is an extremely friendly and personable dog, here he is (below) teaching us about his job during our Avalanche Awareness Days, held annually each January (and getting in a photo bomb while he’s at it). This season’s event is scheduled for January 16th, 2016, check out our online events calendar for more information closer to the event date.
And now introducing some of our junior program members, training to take their certification courses soon;
Mogul & Tabor
Mogul is a one and a half year old German shepherd (left) he’s in training to become an avalanche rescue dog and has his exam this January on Whistler. His human assistant, Megan Kelly, has been a ski patroller for nine years at Fernie. When not training, Mogul loves playing with his favourite toy a ball on a rope. You can see him and Megan from Wednesday’s to Friday’s 
at the top of the mountain practicing his obedience and having lots of fun! Tabor and his human assistant Sean (right) are training for his exam, coming up soon. This will be Tabor’s first winter season at Fernie Alpine Resort – welcome to the team Tabor! Tabor fun fact – him and Neko are half brothers!
Find out more about our Avalanche dog & ski patrol program at on our Ski Patrol page.
Did you know?
Cats also assist our team at Fernie, watch this super serious and definitely informative video here.
Words by Cali Sammel with contributions by Steve Morrison, Jeni Pearson & Megan Kelly.
Photos by Fernie Alpine Resort Ski Patrol & Vinnie Mo.
Feature photo by Dave Watts.
For Immediate Release: October 13th, 2015
TREES ARE FOR GLADES AT RESORTS OF THE CANADIAN ROCKIES
Resorts of the Canadian Rockies (RCR), Canada’s largest private ski resort operator, has committed to doing more to lessen their environmental footprint.
For this fall season leading up to winter, RCR, which includes Fernie Alpine Resort, Kicking Horse Mountain Resort and Kimberley Alpine Resort in British Columbia, will not be printing a brochure for the very first time. Instead of printing brochures to hand out at trade shows, the company will focus on re-directing people to their online brochure, while re-investing funds into planting trees with a non-profit organization, Trees for the Future. For every email sign-up, RCR has committed to planting one tree.
The campaign is called Trees are for Glades.
All information like trail maps, vacation packages and town information can be easily found through their websites. By asking for email signups, it helps to teach consumers to use more sustainable methods to gather information. The company is in hopes that it sheds light on the amount of unnecessary paper that is consumed on a daily basis.
Over 75,000 pieces of paper will be saved during this campaign, and RCR’s goal is to plant 10,000 trees.
Other environmental commitments: RCR has recently implemented an online waiver system for season passes, has worked to conserve water and energy and implemented recycling programs.
More Information on Trees are for Glades can be found here: www.treesareforglades.com.
Resorts of the Canadian Rockies Official Website
About Resorts of the Canadian Rockies Inc.
Proudly Canadian, Resorts of the Canadian Rockies Inc. (RCR) is the largest private ski resort owner/operator in North America, owning six ski resorts across Canada, including Nakiska Ski Area in Alberta; Fernie Alpine Resort, Kicking Horse Mountain Resort and Kimberley Alpine Resort in British Columbia. RCR also owns and manages a number of hotels and golf courses, including Trickle Creek in Kimberley, and Wintergreen Golf and Country Club in Bragg Creek. RCR aims to provide each and every guest The Ultimate Experience.
For more information, please contact:
Matt Mosteller
Senior VP Marketing & Resort Experience
Resorts of the Canadian Rockies
(403) 209-3323
mmosteller@skircr.com
Twitter – @PowderMatt
Powder Matt’s Blog
Powder Matt on Pinterest
Powder Matt on Google +
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We’re up in the first round in the 4th annual Ski Town Throwdown by Powder Mag! VOTE for Fernie now, voting for the first round only runs until this Thursday Oct 15th at 7pm MST!
VOTE now —-> http://ow.ly/TlFOL!
Fernie is a place of firsts. Years ago pioneering mountain guides like Bruno Engler discovered a powder paradise in the Lizard Range. Then in 1962, on land donated by Galloway Lumber, Fernie Snow Valley Ski Resort was born, a mom and pop ski hill guided by the vision of the legendary skiing couple. Heiko and Linda Socher. In the years that followed the resort underwent an epic transformation from local powder hound’s secret to world class Fernie Alpine Resort, with the addition of new lifts and accessing of five alpine bowls that built on the resort’s already existing appeal for skiers and boarders wanting deep snow and steeps. But as the resort evolved, the developers paid close attention to the visitor experience beyond ski lifts and vertical -they wanted to ensure that a stay on the mountain was memorable, like an immersion in mountain culture. That was the simple but beautiful logic behind the creation of Lizard Creek Lodge, one of the first boutique ski in-ski out lodges in the Canadian Rockies.
Concept Rendering
“Now we are at it again- setting the stage, a Mountain Lifestyle destination deserves a great place to gather! So here is to ‘Gathering More’ – we want you to celebrate ‘Together Time’ in the mountains with us at the new Lizard Creek Lodge at Fernie Alpine Resort as we begin renovation on the great room!
For more images and updates on the renovation visit the Lizard Creek Lodge website.
View the full Press Release online.
For Immediate Release: October 5th, 2015
MAJOR RENOVATIONS UNDERWAY AT FERNIE ALPINE RESORT’S BOUTIQUE SKI IN/SKI OUT HOTEL
Fernie, BC – Fernie is a place of firsts. Years ago pioneering mountain guides like Bruno Engler discovered a powder paradise in the Lizard Range. Then in 1962, on land donated by Galloway Lumber, Fernie Snow Valley Ski Resort was born, a mom and pop ski hill guided by the vision of the legendary skiing couple – Heiko and Linda Socher. In the years that followed the resort underwent an epic transformation from local powder hound’s secret to world class Fernie Alpine Resort, with the addition of new lifts and accessing of five alpine bowls that built on the resort’s already existing appeal for skiers and boarders wanting deep snow and steeps. But as the resort evolved, the developers paid close attention to the visitor experience beyond ski lifts and vertical -they wanted to ensure that a stay on the mountain was memorable, like an immersion in mountain culture. That was the simple but beautiful logic behind the creation of Lizard Creek Lodge, one of the first boutique ski in-ski out lodges in the Canadian Rockies.
The renovations will transform the gorgeous great room at the Lizard Creek Lodge into an even more alluring après ski venue. Some features won’t change, like the expansive ceilings, tall windows with mountain views, and river rock fireplace with its roaring hearth that provides the architectural and design centerpiece for this spectacular space. So to will the devotion to a natural aesthetic that reflects Fernie’s mountain heritage. Think rustic and chic, warm and welcoming – juts the kind of place to settle into your weekend getaway or spend a few hours of après ski luxuriating over a fine meal drawn from a menu grounded in regional inspiration but global in vision and creativity.
Concept Rendering
On one side of the hearth, a new bar will have seating for 110. On the other side, a long bar will entice skiers, boarders and other winter enthusiasts seeking shelter from the cold and a chance to unwind over a casual après ski cocktail and snack. There will be space for 110 dining guests – reservations recommended, of course.
When the folks at Fernie broke ground to build Lizard Creek Lodge 15 years ago, they realized that ski in-ski out didn’t have to be cookie cutter condo or resort hotel. Instead it could be boutique, with a great room of tall windows and ceilings that is a warm reflection of the winter mountain world skiers and boarders gather to celebrate. That tradition continues but when the lifts start turning this season, it will be tradition with a twist – a Fernie twist.
Visit our website for more photos, the latest updates and to track the renovation progress!
About Fernie Alpine Resort & Resorts of the Canadian Rockies Inc.
Fernie Alpine Resort is one of the Top 5 Ski Resorts in North America, and is home of up to 37 feet of legendary powder each winter, the “Griz” and more. Fernie Alpine Resort www.skifernie.com is part of the Resorts of the Canadian Rockies Inc. (RCR) family. Proudly Canadian, Resorts of the Canadian Rockies Inc. (RCR) is the largest private ski resort owner/operator in North America, owning six ski resorts across Canada, including Nakiska Ski Area in Alberta; Fernie Alpine Resort, Kicking Horse Mountain Resort and Kimberley Alpine Resort in British Columbia. RCR also owns and manages a number of hotels and golf courses, including Trickle Creek in Kimberley, and Wintergreen Golf and Country Club in Bragg Creek. RCR aims to provide each and every guest The Ultimate Experience.
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For more information, please contact:
Matt Mosteller • mmosteller@skircr.com
403-209-3323
VP of Marketing & Resort Experience, Resorts of the Canadian Rockies
- Published in Press Releases
